Website design for tradesmen, UK
Websites for tradesmen that turn visits into booked jobs
By Andrew Heppinstall, founder of Unavoidable Marketing, Leeds. Last updated 13 October 2026.
A good tradesman’s website loads fast on a phone, shows exactly what you do and where, proves you can be trusted, and makes calling or requesting a quote take one tap. Unavoidable Marketing designs and builds websites for UK trades from Leeds, written around your services and towns so they rank on Google and get quoted by AI answers. You own the site and domain outright.
What a trade website needs to do
Answer the first question in five seconds
What you do, where you work and how to contact you, visible without scrolling. Tap-to-call and a short quote form on every page.
Prove you are trustworthy
Accreditations such as Gas Safe, NICEIC, NAPIT, TrustMark, NFRC or FMB where you hold them, insurance, guarantees, real reviews and photos of your own work.
Have a page for every job and town
Customers search for the job and the place. Separate, genuinely useful pages for each main service and area are how you show up for those searches.
Be ready for AI answers
Clear headings, direct answers, FAQs and consistent business details make it easier for ChatGPT and Google’s AI Overviews to understand and recommend you.
What is included
- Design in your brand, with your real photos (we never use AI-generated images)
- Home, about, contact and quote pages, plus service and area pages
- Tap-to-call, quote forms and enquiry tracking
- Reviews, accreditation logos and a gallery of your work
- Technical SEO: speed, mobile, schema, sitemap and Google Search Console
- Hosting, security and updates if you want us to look after it
- Training so you can change text and photos yourself
Recent trade websites
We are building new sites for roofing, building and plumbing and heating companies right now. Ask us to show you live examples on a call.
Pricing
Every site is quoted after a free 30-minute call, because a one-trade, one-town site is a very different job from a multi-service business covering several counties. Ongoing SEO and marketing plans start from £499 a month on rolling 30-day terms.
How to choose a web designer as a tradesman
- Own your domain and site. Some cheap trade website deals rent you a site you lose if you stop paying.
- Ask to see the mobile version first. That is how most of your customers will see it.
- Ask how it will get found. A beautiful site nobody finds wins no work.
- Check who writes the words. Generic copy reads like everyone else and ranks like it too.
- Ask about tracking. You should know how many calls and quote requests the site brings in.
Frequently asked questions
How much does a website cost for a tradesman?
It depends on the number of services and areas. We quote after a free call so you only pay for what you need.
How long does a trade website take?
Usually three to four weeks from our first call to going live, depending on how quickly we receive photos and details.
Can you improve my existing website instead?
Often, yes. If the foundations are sound we will fix speed, pages and enquiry tracking rather than start again.
Will my new website rank on Google?
It is built to, with service and area pages and technical SEO in place. Ranking for competitive towns usually takes a few months, which is why many trades add ongoing SEO or Google Ads.
Want a website that brings in work?
Book a free 30-minute call and we will review your current site or plan a new one.
Book a free 30-minute strategy callGet a free Google check
Or call Andrew on 07749 941111.