To choose a marketing agency for your trade business, ask five things before you sign: who owns the Google Ads account and Business Profile, how long the contract runs, how results...
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If your Google Local Services Ads have stopped, first work out which of three things has happened: your screening was rejected, a single ad was disapproved, or the whole account wa...
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Short answer: most trade businesses can tell whether their marketing is working by answering seven simple questions, about where their work comes from, what each job costs to win, ...
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Short answer: when a trade client tells you “work’s quiet” or “my ads aren’t working”, the most useful thing you can do is point them to someone...
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Short answer: when someone searches for a trade on their phone, Google can show five different things before they ever reach a normal website link: Local Services Ads with the Goog...
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Short answer: aim for at least 10 Google reviews, then keep a steady flow of new ones. In our study of 777 Google Maps listings for roofers, plumbers and electricians across 10 UK ...
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Short answer: electricians are the furthest behind of the three big trades on Google Maps. In our study of 777 listings across 10 UK cities, 68.7% of electricians had fewer than 10...
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Short answer: yes, most trades still need a website, even with a good Google Business Profile. In our study of 777 Google Maps listings for roofers, plumbers and electricians acros...
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National Heat Pump Week runs from 12 to 16 October 2026, and it is the best free spotlight heat pump installers will get before winter. The installers who win the enquiries it spar...
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No, most UK trade and local service businesses do not need an llms.txt file to be found in Google or by AI tools. Google says plainly that its Search, including its AI features, do...
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