Google Local Service Ads (the “Google Guaranteed” ads at the very top of search) charge you per lead, not per click. Use the calculator below to estimate how a monthly budget could turn into leads, booked jobs and revenue. Every field is editable, so enter your own numbers for a realistic picture.
Your numbers
Your potential results
Estimates only, for planning. Actual cost per lead, conversion rates and results vary by trade, location, competition and how the campaign is managed.
How the calculator works
Your monthly budget divided by your cost per lead gives your leads per month. Multiply that by your lead-to-job conversion rate to get jobs won, then by your average job value to estimate monthly revenue. Return on ad spend (ROAS) is revenue divided by spend.
Frequently asked questions
How much do Google Local Service Ads cost?
You pay per lead, and the cost per lead varies by industry, location and competition. Enter your own figure in the calculator, or speak to us for a realistic estimate for your trade and area.
Are Local Service Ads better than Google Ads?
They often are for local service businesses, because you only pay for genuine leads rather than clicks, and the Google Guaranteed badge builds trust. The right mix depends on your goals, and we can help you decide.
Can Unavoidable Marketing set this up for me?
Yes. We are a Leeds-based Google Local Service Ads specialist and manage LSA and Google Ads campaigns for trades and local service businesses across the UK. Get in touch for a quote.