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Our Team - Unavoidable Marketing
THE PEOPLE BEHIND THE WORK

A small team who actually cares what happens to your business.

No account manager churn. No junior team you never meet. Just specialists who own their craft, working directly with the businesses they help grow.

14+
Years in business
390+
Projects delivered
92%
Returning clients
5.0★
Google rating
Andrew Heppinstall
FOUNDER & CEO

Andrew Heppinstall

Founder, strategist, and the one who answers when you call

Andrew founded Unavoidable Marketing (originally Validus Media) back in 2012 with one aim: build a UK agency that treats trades, dental and service businesses the way they'd expect any good tradesperson to treat them - honestly, on time, and without a lot of clever talk.

14+ years and 390+ projects later, he's still the one on every discovery call. If you sign with us, you're signing with him.

"I'd rather turn work down than pass it off to someone who doesn't care. That's why I'm still on every strategy call - if it's not right for you, I want to be the one to say so."
Strategy Google Local Service Ads Growth planning Trades marketing
THE WIDER TEAM

Specialists in their own right

Small on purpose. Every person here owns their discipline and works directly with the clients they help - no faceless "team of 40" you never actually meet.

Kat Heppinstall

Kat Heppinstall

Website Developer

Keeps every project on time and every client in the loop. If we said we'd do it, Kat's the reason it actually happens.

Client success
rory

Rory Flynn

Head of SEO

Runs local and technical SEO for our trades and dental clients. Nine years in, still gets excited about a well-earned map-pack listing.

Local & technical SEO
beth

Bethany Jackson

Paid Ads Manager

Google, Meta and LinkedIn campaigns built around real return on ad spend. Won't chase vanity clicks or make you sit through a "brand awareness" pitch.

PPC & Local Service Ads
claire

Claire Long

Lead Designer

Designs websites that convert first and impress second. Believes a great trades site should look sharp on a builder's cracked phone screen.

UX & brand
RB

Ryan Blackwood

Senior Developer

Builds fast, secure WordPress sites without the plugin bloat. If it can be done cleanly in code, that's how Ryan will do it.

WordPress & WooCommerce
LT

Lucy Thompson

Social Media Manager

Writes, shoots and schedules content that actually sounds like you - not agency copy that could be about anyone.

Content & social
JO

James O'Connor

Content & Copy Lead

Writes blogs, landing pages and service copy that ranks and reads like a human wrote it - because one did.

SEO copywriting
Loki

Loki

Head of Quality Control

Border collie, so technically overqualified. Attends every Zoom from the good chair, snores loudly through the boring bits, and heads straight for whoever needs a cuddle.

Cuddles & final sign-off
WHAT UNITES US

How we work, and why

Four things every single person on this team signs up to when they join.

We only take work we can deliver

If we're not confident we can move the needle for you, we'll tell you before you sign anything - not six months in.

We answer the phone

Real people, working hours. No chatbot maze, no "your enquiry has been received" auto-reply, no waiting three days for a callback.

Flat fees, honest reporting

No percentage of ad spend. No inflated hours. You see the raw numbers every month - what worked, what didn't, what's next.

You get the founder

Andrew is on every strategy call, not just the sales pitch. If you need a decision made, you can reach the person who can make it.

Want to join the team?

We hire specialists, not generalists. If you're the kind of person who wants to own a discipline and work directly with the clients you help, we'd love to hear from you - even when we're not actively recruiting.

Get in touch
Ready when you are

Let's make you unavoidable.

Book a free strategy call - no pressure, just a clear plan for getting found, called and booked.

Businesses we’ve helped grow

Fusion Trampoline ParkAshton Service CentreRichmond Fitness ClubNatural BalanceProdog RawBeesafe SuppliesFulwood London
See our case studies →

Ready to get to the top of Google for your trade?

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