Be the business AI recommends.
More of your customers now ask ChatGPT, Google's AI answers and other assistants who to call. AI search optimisation makes sure those tools understand what you do, trust your business and recommend you when it matters.
Customers are asking, not just searching.
Instead of scrolling through ten blue links, people now type a question and get one answer back. "Who's a reliable emergency plumber in Leeds?" "Which dentist near me does Invisalign?" The AI picks a handful of businesses and explains why.
If your business isn't one of them, you're invisible to that customer. If it is, you arrive pre-recommended, which is the warmest lead there is.
Everything AI tools look at, sorted.
AI assistants build their answers from your website, your reviews, your listings and what others say about you. We work on all of it.
Answer-ready content
We rewrite and structure your service pages so they clearly answer the questions customers actually ask.
Schema and structured data
Behind-the-scenes code that tells AI exactly what you do, where you work, your prices and your reviews.
Business listings
Your Google Business Profile and directory listings made complete and consistent everywhere.
Reviews and reputation
A simple system to win more genuine reviews, plus replies that reinforce what you are known for.
Authority and mentions
Getting your business mentioned on trusted sites, industry press and local sources AI tools rely on.
AI-friendly website setup
Making sure AI crawlers can read your site properly, with clear signals about who you are.
Local SEO foundations
The proven SEO basics that most AI answers are still built on, done properly.
Monthly AI visibility tracking
We test what the main AI tools say about you and your competitors, and report back in plain English.
Four steps to showing up.
AI visibility check
We ask the main AI tools the questions your customers ask and see who they recommend - you, or your competitors.
Fix the foundations
Content, structured data, listings and technical setup tidied up so AI tools can understand you clearly.
Build trust and authority
More reviews, more mentions on trusted sites and stronger signals that you are the real deal.
Track and improve
Monthly checks and a plain-English report, so you can see where you appear and what we are doing next.
Not instead of SEO. On top of it.
Traditional SEO
- Ranks your pages in Google's list of results
- Customer compares several websites
- Measured by rankings and clicks
AI search optimisation
- Gets you named in the AI's answer itself
- Customer arrives already recommended
- Measured by how often AI tools mention you
Straight answers
What is AI search optimisation?
It is the work of making your business easy for AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity to understand, trust and recommend. When someone asks one of these tools "who is a good plumber near me?" or "which dentist in Leeds does Invisalign?", we want your business to be part of the answer.
Is it different from SEO?
It builds on SEO rather than replacing it. Traditional SEO gets you ranked in the list of blue links. AI search optimisation makes sure the information AI tools pull from - your website, reviews, listings and mentions around the web - is clear, consistent and trustworthy, so they are confident recommending you.
Do I still need SEO?
Yes. Most AI answers are built from the same sources search engines use, so strong SEO foundations make AI visibility much easier. Many clients combine the two, and we can tell you honestly which will make the bigger difference for you first.
Can you guarantee ChatGPT will recommend me?
No, and be wary of anyone who says they can. Nobody controls what AI tools say. What we can do is give them every reason to understand and trust your business, and track how often you appear in their answers over time.
How long does it take to see results?
Fixing your website content, structured data and listings usually takes a few weeks. AI tools then need time to pick up the changes, so most businesses start to see a difference over two to four months, with authority and reviews building on that.
Which businesses is this for?
It suits any local or service business whose customers ask questions before they buy - trades, dental and aesthetics clinics, home services and professional services. If people ask "who should I use for...?", AI search matters to you.
Find out what AI says about your business.
Tell us a little about your business and we'll check what ChatGPT, Google's AI answers and others say when customers ask about your service in your area. No jargon, no obligation.
- Who AI recommends in your area right now
- Where your business is missing or unclear
- The quickest wins to start showing up
Let's make you unavoidable.
Book a free strategy call: no pressure, just a clear plan for getting found, called and booked.
How can we help you today?
Whether it's web design, SEO, PPC or our CRM (unavoidablecrm.com), we're happy to chat!
Businesses we’ve helped grow
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