How Much Should a UK Tradesperson Spend on Google Ads Per Month? Most UK trades should budget between £500 and £1,500 per month to start with Google Ads, with £750 to £1,000 th...
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Your Google Business Profile category is the single biggest lever you have over which searches you show up for. Pick one primary category that matches exactly what your customers t...
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To get more roofing leads after a storm, be the first roofer a worried homeowner can find and reach. That means a fully optimised Google Business Profile, a fast emergency repair p...
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How to Track AI Referral Traffic in GA4 (ChatGPT, Perplexity and Gemini) To track AI referral traffic in GA4, first check the new native “AI Assistants” channel that Go...
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Local citations are online mentions of your business name, address and phone number, and for a UK trade business they are one of the quiet foundations of ranking in Google Maps and...
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To get your business named by ChatGPT, you need to become an entity the AI can recognise, understand and trust. That means the same business name, address and phone number everywhe...
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How to Rank in Google AI Overviews as a Local Business To rank in Google AI Overviews as a local business, answer real customer questions clearly on your website, keep your Google ...
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If your Google Business Profile is not showing in the map pack, it is almost always one of five things: the profile is not verified or has been suspended, your primary category is ...
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ChatGPT sends 77% of AI referral traffic and converts nearly 9x better than Google organic. Here is what UK service businesses should actually do about it.
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SEO doesn't work overnight. Here's an honest month-by-month timeline of results, plus the metrics that matter more than keyword rankings.
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