Google Ads for heating engineers, UK
Google Ads for heating engineers: more boiler installs and repairs
By Andrew Heppinstall, founder of Unavoidable Marketing, Leeds. Last updated 10 October 2026.
Unavoidable Marketing is a Leeds-based agency that runs Google Ads and Google Local Services Ads for Gas Safe heating engineers and boiler installers across the UK. We separate high-value boiler installations from repairs and servicing, scale budgets with the cold weather, track enquiries through to booked jobs, and charge a flat monthly fee on a rolling 30-day contract. You own the account.
Why Google Ads for heating engineers is different
Installs and repairs are different businesses
A new boiler is a planned purchase worth thousands, often compared across three quotes. A breakdown is an urgent call. They need different ads, landing pages and budgets.
Demand follows the temperature
Boiler breakdown searches rise sharply when the weather turns cold. Budgets should rise with them and fall back in summer, when installations and servicing are the better focus.
Servicing builds repeat business
Annual boiler services bring customers back every year and lead to future installs. A low-cost servicing campaign can feed the whole business.
Trust is everything
Customers want to see Gas Safe registration, manufacturer accreditations, warranties and finance options before letting you near the boiler.
How we structure heating campaigns
| Campaign | Typical searches | What the landing page answers |
|---|---|---|
| New boiler installation | new boiler cost, combi boiler replacement [town] | Fixed-price quotes, brands, warranty length, finance |
| Boiler repair and breakdowns | boiler repair near me, no heating, boiler not working | Call-out price, response time, areas covered |
| Boiler servicing | boiler service [town], annual boiler service cost | Fixed price, booking slots, reminders |
| Landlord gas safety certificates | gas safety certificate [town], CP12 | Price, turnaround, landlord packages |
| Heat pumps (if you install them) | air source heat pump installer [town] | Accreditation, grants information, survey process |
Heating engineers are also eligible for Google Local Services Ads. On our LSA accounts, heating engineers average about £35 per verified lead and £135 per booked job, with an average booked job value of £540.
What you get
- Separate campaigns for installs, repairs, servicing and landlord work
- Cold-weather budget rules so spend follows demand
- Call and form tracking, followed through to booked jobs
- Landing pages that show Gas Safe registration, prices, warranties and reviews
- Plain-English monthly report on cost per enquiry and cost per booked job
Pricing
Every account is different, so we quote after a free 30-minute call. Fees are flat and monthly, never a percentage of your ad spend, and there is no contract: everything runs on rolling 30-day terms. Ad spend is paid by you directly to the ad platform and never marked up.
Onboarding to live campaigns typically takes about 14 days.
A heating client result
Mr Reactive, Leeds boiler installer (Google Ads): over £22,000 of revenue in the first month from £1,200 of ad spend (18 times the spend), and £10,000 or more a month from Google Ads since. Read the case study.
How to choose a Google Ads agency (whoever you pick)
- Ask for cost per booked job, not cost per click. Clicks and leads are not jobs. A good agency tracks enquiries through to booked work.
- Make sure the account is in your name. If you leave, your history, ads and data should stay with you.
- Check the contract. Long lock-ins protect the agency, not you.
- Ask how ad spend is paid. It should go straight to Google on your card, never marked up.
- Ask for results in a similar trade. And treat any agency’s own case studies, including ours, as claims to check.
Frequently asked questions
How much does Google Ads cost for a heating engineer?
Our fee is a flat monthly fee, quoted after a free call. Ad spend is on top and paid straight to Google; most heating firms start between £1,000 and £2,500 a month in winter and less in summer. We suggest a budget after checking your area.
Can Google Ads sell boiler installations?
Yes. Our client Mr Reactive, a Leeds boiler installer, made over £22,000 of revenue in the first month from £1,200 of ad spend and has made £10,000 or more a month from Google Ads since.
Should I run ads in summer?
Usually yes, but with a different focus: installations, servicing and landlord certificates rather than breakdowns.
Is there a minimum contract?
No. Rolling 30 days, no exit fees, and the Google Ads account stays yours.
Can heating engineers use Google Local Services Ads?
Yes, heating engineers are one of the trades Google offers Local Services Ads for in the UK.
Do you only work with heating engineers in Leeds?
No. We are based in Leeds and work with heating firms across the UK.
Want more boiler installs from Google?
Book a free 30-minute call. We will look at your area and current spend and give you an honest view.
Book a free 30-minute strategy callGet a free Google check
Or call Andrew on 07749 941111.