Google Ads & PPC Management UK.
Paid advertising that pays for itself. Google, Meta and LinkedIn campaigns managed on a flat monthly fee. Measured on booked jobs and sales, not clicks. Built for UK trades, service businesses and dental practices.
Should I hire an agency for Google Ads and PPC in 2026, and how much should it cost?
Only if the agency measures itself on booked jobs and charges a flat fee. Most UK PPC agencies charge 10 to 20 per cent of your monthly ad spend, which rewards them for spending more of your money. We charge a flat £499 per month and report on cost per booked job. Across 40+ UK trade and service accounts in 2026, average return on ad spend is 3.8x.
Most UK PPC agencies are set up to spend your money, not book you jobs.
Percentage-of-spend fees reward spending, not results. We charge a flat monthly management fee from £499 and measure ourselves on the numbers that pay your bills: cost per booked job, cost per qualified lead, return on ad spend. Across our active client base of 40+ UK service businesses, average ROAS in 2026 is 3.8x. If a campaign is not making money, we say so, often within the first 60 days.
Average ROAS across 40+ UK trade and service accounts in 2026
Four things every other UK PPC agency skips.
Flat fee, not percentage of spend
Every other UK PPC agency you contact will quote you 10 to 20 per cent of your monthly ad spend. That model rewards them for spending more of your money regardless of return. We charge from £499 per month flat. Your ad spend goes up or down, our fee does not.
Measured on booked jobs, not clicks
We track every campaign to booked job level using call tracking, form attribution and CRM data. Not cost per click, not cost per lead, not click-through rate. Cost per booked job. If you cannot see that number in the monthly report, the report is not doing its job.
Kill switch built in
Every campaign has an agreed "if this happens, we stop" trigger baked in at day one. If we hit the trigger we pause the campaign and tell you before you have to ask. Nobody else works this way and it is the biggest reason our clients trust us with bigger budgets over time.
One channel or all of them
We manage Google Search Ads, Google Display, YouTube Ads, Meta (Facebook + Instagram), LinkedIn and TikTok Ads under one roof. Most clients start on Google and add a second channel by month four once the first is profitable. No pressure to spread thin from day one.
Which paid channel is right for your business?
Every channel earns leads differently and costs different money to convert. Here is the plain-English guide across the four channels we run most often for UK trade and service businesses in 2026.
| Channel | Best for | Cost per booked job | Time to first return |
|---|---|---|---|
| Google Local Service Ads | Trade businesses (plumbers, electricians, roofers) | £65 - £280 | 2-4 weeks |
| Google Search Ads | Any business with clear demand and a landing page | £140 - £320 | 7-14 days |
| Facebook & Instagram (Meta) | Visual services, lead-magnet campaigns, retargeting | £190 - £725 | 14-30 days |
| LinkedIn Ads | B2B, professional services, high-value accounts | £350 - £1,200 | 30-60 days |
Ranges are across our active client accounts in 2026. Your business will sit inside one of them - we work out where during the free audit.
See if flat-fee PPC works for your business
30-minute audit call, honest verdict, no sales pitch.
Book a free PPC auditFlat monthly fee. No percentage of ad spend.
Your ad spend is separate and paid directly to Google, Meta or LinkedIn. We never invoice you for ad spend.
From £499/month
One platform (Google Search, Meta, or LinkedIn). Full campaign build, weekly optimisation, monthly reporting, call tracking setup.
From £799/month
Two or three platforms managed together. Includes attribution across channels and one combined monthly report.
From £1,199/month
Google, Meta, LinkedIn and one specialist channel (LSA, YouTube or TikTok). Weekly strategy calls, quarterly business review.
Four steps. No surprises.
Free PPC audit
We look at your current campaigns, competitor spend estimates, keyword opportunity, landing page conversion rate and analytics setup. Honest verdict on whether paid ads is the right channel for you.
Strategy and proposal
Written plan covering channel choice, monthly ad spend recommendation, expected cost per booked job, monthly management fee, kill-switch triggers.
Build and launch
Account structure, campaigns, ad groups, keywords, landing pages, tracking. Approval from you at each stage. Campaigns go live once you sign off.
Optimise and report
Weekly optimisation inside the platforms. Monthly report focused on cost per booked job. Quarterly review of whether the channel mix is still right.
Not sure which package fits?
Tell us your business and target market on a quick call. We will recommend the package that matches your budget and expected return.
Talk to us about your PPCFrequently asked questions.
Do you take a percentage of ad spend?
No. We charge a flat monthly management fee starting from £499. Your ad spend is separate and paid directly to Google, Meta or LinkedIn on your own card. We never invoice you for ad spend and we never mark it up.
How much should I spend on Google Ads to start?
For most UK trade and service businesses in 2026, £1,500 to £3,000 per month in ad spend on Google Search is the sensible floor to see meaningful data within 30 days. Below £1,000 you will not get enough clicks to make optimisation decisions. Above £3,000 you probably want a multi-channel approach.
What is the difference between Google Ads and Google Local Service Ads?
Google Ads (Search) charges per click and appears in text ad slots. Google Local Service Ads charges per verified lead and appears in the special LSA block above search ads. LSA is verification-gated. For most UK trade businesses LSA delivers a lower cost per booked job than Search Ads. Full comparison: LSA vs Google Ads for plumbers.
How long before I see results?
Google Search Ads: first leads within 7 to 14 days, meaningful cost per booked job data by day 30. Meta Ads: 14 to 30 days. LinkedIn Ads: 30 to 60 days for enough conversion volume to optimise. If we do not see the right signals by day 60 on any campaign, we tell you and either pivot or pause.
Do you write the landing pages too?
Yes, and it is usually necessary. Most campaigns fail on landing page conversion rate, not on the ad targeting. We audit your landing pages during onboarding and rebuild the ones that need it (usually included in the management fee for the first 90 days).
Are you a Google Partner?
Yes. Google Partner status verified since 2015. It means we hit the certification, spend and performance thresholds Google sets for agencies. It does not mean we recommend Google Ads for every client - sometimes the honest answer is a different channel or organic SEO first.
Can you show me real client results?
Yes. During the free audit call we walk you through anonymised campaign dashboards from clients in a similar sector to yours - monthly spend, monthly booked jobs, cost per booked job, quarter-on-quarter trend. Real numbers, not case study fluff.
Where are you based and who will I work with?
Unavoidable Marketing is based in Leeds. You will work directly with the founder, Andrew Heppinstall, on strategy and monthly reporting. Day-to-day optimisation is handled by our in-house paid ads team - no offshoring, no white-labelling to third parties.
Ready to see if PPC is right for your business?
Book a free PPC audit. 30 minutes on a call, honest verdict on whether paid ads will work for you, and if so which channel and what budget. No sales pitch, no obligation.
Get a free PPC auditLet's make you unavoidable.
Book a free strategy call - no pressure, just a clear plan for getting found, called and booked.
How can we help you today?
Whether it's web design, SEO, PPC or our CRM system - we're happy to chat!
Businesses we’ve helped grow
Ready to get to the top of Google for your trade?
We set up, verify and manage your Local Service Ads — you only pay per genuine lead. Book a free eligibility check and we’ll show you what’s possible in your area.
Book your free eligibility check →Not sure what Local Service Ads could return?
Estimate your leads, jobs and revenue in seconds with our free calculator.
Try the free LSA ROI calculator →