Website design for bathroom fitters in the UK

A bathroom fitter’s website should show clear before and after photos, explain how long a job takes and what happens each day, and make it simple to send room size and photos for a quote. If you fit wet rooms or accessible bathrooms, those pages also need to work for older customers and their families: large text, big buttons and plain answers. Unavoidable Marketing is a Leeds-based agency that designs and builds websites for UK bathroom fitters, on WordPress, owned by you, with founder Andrew Heppinstall on every strategy call.

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Last updated: 18 October 2026

Who is actually reading your website?

Bathroom fitters tend to get three kinds of visitor, and a good site serves all of them without making any of them work hard.

Most bathroom sites are built only for the first group. The other two are often ready to go ahead sooner, and they are badly served by small grey text and fiddly forms.

Wet room and accessible bathroom pages, written properly

These pages matter most and are usually done worst. We write and design them with older readers in mind from the start:

• Larger body text by default, with strong contrast between text and background
• Big, clearly labelled buttons such as “Call us” and “Ask for a home visit”, not small links
• Your phone number shown in full and tappable, because many older customers would rather ring
• Short paragraphs and plain words: “level-access shower” with a photo, rather than trade jargon
• Answers to the real worries: how long without a bathroom, whether a commode or temporary toilet can be arranged, how much noise and dust, and whether you can work around carers
• Features explained with photos: grab rails, fold-down seats, thermostatic showers, non-slip flooring, comfort-height toilets and wider doorways
• A note that family members are welcome at the visit, and that you can send the quote to them as well

Keep the tone warm and respectful. Avoid words like “elderly” or “disabled” in headlines. Most people do not think of themselves that way. “Safer, easier bathrooms” lands better than “mobility solutions”.

If you have experience with jobs funded through council adaptation grants, say so and explain in a sentence what your part is. Families searching for help often start there and are grateful for someone who knows the route.

Before and after galleries that show the change

Bathrooms are one of the best trades for before and after photos, because the change is so obvious. Make the most of it:

• Take the before and after from the same doorway, at the same height
• Show the whole room, then close-ups of tiling, grout lines, silicone and the tray or former
• Group projects by type: family bathrooms, en suites, wet rooms, walk-in showers and cloakrooms
• Add a short note: the town, what changed and how many working days it took

A page called “Bath to walk-in shower, Pudsey, five days” answers three questions at once. It also gives Google and AI assistants something specific to understand and quote.

Process and timelines, day by day

“How long will I be without a bathroom?” is the question every customer asks. Answer it before they do. A simple day-by-day outline for a typical job, with an honest range, builds more trust than any slogan:

• Home visit and measure, with a written quote afterwards
• Choosing suites, tiles and fittings, and lead times for delivery
• Day one: protecting floors, stripping out and taking the old suite away
• First fix: pipework, any electrics, boarding or tanking for wet areas
• Tiling and flooring
• Second fix: fitting the suite, shower and accessories
• Sealing, clean up and a walk-through with the customer

Say clearly which parts you do and which you bring in other trades for. If electrical work such as an extractor fan or shaver socket is involved, explain who carries it out and that it is certified.

A quote form that does half the survey for you

Keep the form short and friendly, with large tap targets for people on phones and tablets. Ask for:

• Type of job: full bathroom, en suite, wet room, walk-in shower, accessible bathroom or repairs
• Approximate room size, with simple options like small, medium or large, and an “I am not sure” choice
• Photos of the bathroom as it is now
• Postcode and preferred timing
• Who the bathroom is for, and whether a family member should be copied in
• Best way to contact them: phone call, text or email

The photos alone tell you about access, the state of the floor and where the soil pipe is, before you have set foot in the house.

Trust signals families look for

When a daughter is choosing a fitter for her mum, she is checking for anything that feels off. Show what you genuinely hold, near the buttons:

• TrustMark registration, if you have it
• Insurance and any workmanship guarantee, explained in a sentence
• Gas Safe registration details for anyone working on gas, such as moving a boiler, which is a legal requirement
• Photos of you and your team, with names, so customers know who will turn up
• Your full business name, address and phone, matching your Google Business Profile
• Reviews that mention tidiness, respect and timekeeping, placed on the accessible bathroom page

No pressure selling, no “offer ends Friday” banners. Older customers have often had those from big national firms, and a calm, local website is a relief.

How we do it

We have been building websites since 2012, across 390+ projects, and 92% of clients come back. We judge a bathroom site on the enquiries and booked jobs it brings in.