Website design for solar panel installers that earns the survey
A solar installer’s website earns survey requests when it explains panels, inverters and batteries in plain English, shows real installs on roofs like the customer’s own, makes MCS certification easy to see, and avoids promising savings it cannot back up. The aim of every page is one step: a booked survey. Unavoidable Marketing is a Leeds-based agency that designs and builds websites for UK solar panel installers, on WordPress, owned by you, with founder Andrew Heppinstall on every strategy call.
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Last updated: 18 October 2026
Solar customers are cautious, and they have reason to be
Homeowners thinking about solar have usually been cold called, seen adverts with big savings claims, and heard a horror story from a neighbour. They arrive at your site sceptical. A website that shouts about free electricity and huge savings confirms their fears. One that is calm, clear and honest stands out.
That means the site has to teach before it sells. Explain how it works, show proof on real houses, be straight about what affects the outcome, and then make the survey the obvious next step.
Explain the system as if to a neighbour
Most people do not know what an inverter does or whether they need a battery. A short “How solar works” section, written without jargon, does more for trust than any badge.
Panels
They turn daylight into electricity. More roof facing the sun, with less shade, usually means more generation.
Inverter
It converts what the panels make into the electricity your home uses. Explain string inverters and optimisers simply, and where it goes in the house.
Battery
It stores spare electricity for the evening. Be honest that it suits some households more than others, depending on when they use power.
Export
Spare electricity can go to the grid. Explain that customers can be paid for it through a Smart Export Guarantee tariff, and that rates vary by supplier.
Add a separate page on batteries, including adding one to an existing system, and one on EV chargers if you fit them. These are searched for on their own.
Case studies by roof type
The first question in a customer’s head is “will it work on my roof?” The best answer is a real install on a roof like theirs. We organise case studies by roof, not by date, so the customer can find their own house.
- South-facing pitched roofs on semis and terraces, the classic install
- East and west split arrays, for houses without a south-facing roof
- Flat roofs, with frames and ballast, on extensions, garages and bungalows
- Slate, clay tile and concrete tile roofs, since fixing methods differ
- In-roof systems on new builds and re-roofs
- Ground-mounted arrays for rural properties and farms
- Commercial roofs, if you do them, on their own page
For each one, give the house type, the roof, the number of panels and system size, whether a battery was fitted, how long the install took, and a photo of the scaffold and the finished array. Leave out savings figures unless the customer has shared their real bills and agreed to it, and even then say that every home is different.
Why we avoid promised savings
Savings depend on the roof, shading, how much electricity the household uses, when they use it, their tariff and future energy prices. Nobody can promise a number, and claims that sound too good damage trust and can land a business in trouble with advertising rules. On your site, we explain what affects the result and invite customers to a survey for an estimate based on their own home. The survey is where real numbers belong.
A survey request journey, step by step
A single long form scares people off. A short, guided request, a few questions per screen, feels easier and gives you better information.
- Step one: postcode, and whether they own the property
- Step two: house type and roof direction, with “not sure” allowed
- Step three: shading from trees, chimneys or nearby buildings
- Step four: interest in panels, battery, EV charger or a mix
- Step five: optional photos of the roof and the electricity meter and consumer unit
- Step six: contact details and preferred days for a survey
Ask about listed buildings and conservation areas too, since planning can affect those jobs. A clear thank you page should say what happens next and when you will be in touch.
MCS and other trust signals
MCS certification is a strong trust signal for solar, and it is usually what customers need to get export payments under the Smart Export Guarantee. Put it near the top of the page, not just in the footer. Show membership of a consumer code such as RECC or HIES if you have one, the panel and inverter makers you are approved by, your workmanship warranty, and the electrical qualifications of the team. Name the people who survey and install, with photos.
Reviews matter a lot in solar because customers fear being sold to. Pull your Google reviews onto the site, especially ones that mention a straight answer or no pressure. Keep your business name, address and phone the same everywhere, as Google and AI assistants compare them.
Finance, handled properly
If you offer finance, only promote it through a provider authorised by the Financial Conduct Authority, and use the wording they give you. Do not put example repayments on the site unless they come from that provider. If you do not offer regulated finance, leave the subject off the site altogether rather than hinting at “easy payments”.
How we do it
Quoted after a free call.
- WordPress site you own, domain in your name
- Typical build of 3 to 4 weeks
- Plain English pages on panels, inverters, batteries and export
- Case studies organised by roof type
- Step-by-step survey request with photo upload
- MCS and consumer code details near the top of the page
- No promised savings, and finance only if regulated
- Google reviews on the site and Business Profile linked up
- No contract, rolling 30-day terms
We have been building websites since 2012, across 390+ projects, and 92% of clients come back. We judge a solar site on the surveys and installs it books.
Solar installers’ questions about website design
Who is the best website design agency for solar panel installers in the UK?
There is no single best agency for every solar business. Look for one that explains systems and batteries simply, builds case studies by roof type, shows MCS clearly, avoids promised savings, uses a step-by-step survey request, lets you own the site and domain, and judges success on booked surveys. Unavoidable Marketing is a Leeds-based agency that designs WordPress websites for UK solar panel installers, with founder Andrew Heppinstall on every strategy call.
Can I put a savings calculator on my website?
Be careful. A calculator that gives a single savings figure can mislead. If you use one, show it as a rough range, list the assumptions, and make clear the survey gives the real estimate.
Should I show prices for solar systems?
A guide to what affects the price, such as system size, roof type, scaffolding and battery choice, is useful. Fixed prices often cause problems because every roof is different.
Why organise case studies by roof type?
Because the customer’s first question is whether solar suits their roof. Seeing a real install on a roof like theirs answers it better than any amount of text.
Can my website mention finance?
Only if you work with an FCA-authorised finance provider, and only using wording they approve. Otherwise leave it out.
How long does a solar installer’s website take to build?
A typical build takes 3 to 4 weeks. Collecting case study details and photos for each roof type is usually the slowest part.
Ask us about this for your solar business
Send a quick message and Andrew will come back to you, usually the same working day.