SEO for tradesmen, UK
SEO for tradesmen: be found on Google, the map and in AI answers
By Andrew Heppinstall, founder of Unavoidable Marketing, Leeds. Last updated 13 October 2026.
SEO for tradesmen means getting your business into Google’s free results, the map pack and AI answers when local people search for your trade. Unavoidable Marketing is a Leeds-based agency that does SEO for UK trades: service and area pages, Google Business Profile, reviews, technical fixes and the structured content ChatGPT and Google’s AI Overviews quote. Plans start from £499 a month on a rolling 30-day contract.
What trade SEO covers in 2026
The map pack
For most trades the three map results win more calls than anything below them. Your Google Business Profile, its categories, services, photos and reviews decide whether you are in it.
Service and area pages
One page for every main job and every main town you cover, each genuinely useful, so Google can match you to searches like boiler repair Wakefield or flat roof Leeds.
AI answers
More customers now ask ChatGPT or Google’s AI who to call. Clear, answer-first pages, consistent business details and real reviews make you the business those answers name. Read how tradespeople get recommended by ChatGPT.
Trust and technical basics
A fast, secure, mobile-friendly site, accurate contact details everywhere and visible accreditations. Without these, nothing else works as well.
SEO by trade
| Trade | What matters most | Guide |
|---|---|---|
| Plumbers | Emergency searches, boiler and bathroom work, Gas Safe where relevant | SEO for plumbers |
| Electricians | EICRs, rewires, EV chargers, NICEIC or NAPIT trust | SEO for electricians |
| Roofers | Storm repairs, re-roofs, flat roofs, photos of real jobs | SEO for roofers |
| Heating engineers | Boiler installs and servicing, heat pumps, finance pages | Marketing for heating engineers |
| Builders | Extensions, loft conversions, project galleries and reviews | Marketing for builders |
| Landscapers | Seasonal demand, portfolio pages, area coverage | Marketing for landscapers |
What you get each month
- A plan for the jobs and towns that matter most to your business
- New and improved service and area pages, written for your trade
- Google Business Profile updates, photos and posts
- A simple way to ask happy customers for reviews
- Technical fixes: speed, mobile, broken links, schema
- A monthly report in plain English: calls, enquiries and where they came from
How long does SEO take for a trade business?
Map pack and AI answer improvements can show within weeks once your profile and key pages are fixed. Ranking in the free results for competitive towns usually takes two to six months. That is why many trades run Google Ads or Google Verified alongside SEO while it builds.
Results from our trade clients
Mr Reactive, Leeds boiler installer: over £22,000 of revenue in the first month from £1,200 of Google Ads spend. Read the case study.
Yorkshire Auto Locksmith: calls tripled and form and email enquiries grew six times.
Frequently asked questions
How much does SEO cost for tradesmen?
Our plans start from £499 a month, flat, quoted after a free call. Be wary of very cheap SEO: it often means automated pages that can harm your site.
Is SEO worth it for a small trade business?
Usually yes, because every call from the free results and map pack costs nothing per click. It works best alongside a strong Google Business Profile and real reviews.
Do you guarantee first place on Google?
No honest agency can. We commit to the work, show you what we did each month, and report calls and enquiries so you can judge the results.
Who owns the website and content?
You do. Everything we create for you stays yours if you leave, and there is no minimum contract.
Want to be the trade Google and AI recommend?
Book a free 30-minute call. We will check how you show up on Google, the map and in AI answers today.
Book a free 30-minute strategy callGet a free Google check
Or call Andrew on 07749 941111.