Website design for landscapers and garden designers in the UK

A landscaping website has to show big, beautiful project photos without loading slowly, group your work by job type so a customer finds their own garden in your portfolio, and ask for garden size, budget and photos before you drive out. Get those three right and you spend fewer evenings on quotes that go nowhere. Unavoidable Marketing is a Leeds-based agency that designs and builds websites for UK landscapers, on WordPress, owned by you, with founder Andrew Heppinstall on every strategy call.

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Last updated: 18 October 2026

Your portfolio is the website

Nobody books a new patio, a garden room base or a full redesign from a paragraph of text. They book because they saw a garden like theirs, transformed. For landscapers, the portfolio is not a section of the site. It is the reason people visit.

The trouble is that a phone full of 12 megapixel photos, dropped straight onto a website, makes it crawl. A homeowner on the sofa scrolling on 4G gives up before the third image loads.

Big visuals that still load fast

You do not have to choose between impressive and quick. This is how we handle heavy galleries:

• Every image is resized to the largest size it will actually be shown at, not the size your camera took it
• Images are converted to modern formats such as WebP, which are much smaller than the original JPEGs at the same visible quality
• Galleries load lazily, so photos further down the page only download when someone scrolls to them
• The hero image on each page is prepared carefully, because it is the first thing anyone sees
• Drone footage and walk-through videos are hosted properly and only play when tapped, so they do not slow the page for everyone

Project pages organised by type of job

One long gallery called “Our work” mixes a small front garden tidy with a six-week rebuild. Customers cannot find what is relevant to them. Group projects by the job type people actually search for, and give each strong project its own page.

Each project page should name the town, the size of the garden, what was built and how long it took. “Porcelain patio and raised sleeper beds, Wetherby, eight days” tells a customer, Google and an AI assistant far more than “Garden project 14”.

A design process page for the bigger jobs

When a customer is thinking about spending serious money on their garden, the fear is not the price. It is the unknown. How does it start, will there be a drawing, what happens to the old lawn, how muddy will it get, and when can the kids play out again?

A process page answers that in order:

• First visit: what you look at, such as levels, drainage, soil, access for a digger and where the skip will go
• Design: whether you provide a sketch, a scaled plan or a 3D visual, and whether there is a design fee
• Quote and materials: samples, choices and lead times for stone or timber
• The build: rough phases, what the garden looks like midway and how you protect the house and neighbours
• Handover: aftercare for new turf and planting, and any guarantee on the hard landscaping

Firms that explain the process look established.

A quote form that tells you if it is worth the drive

An unqualified enquiry can cost you an evening visit and an hour drawing up a quote for someone who had a much smaller budget in mind. Your form should ask:

• What they want: patio, full redesign, decking, turf, fencing, driveway or planting
• Rough garden size, using simple bands rather than square metres most people do not know
• Budget range, with sensible bands you set, including a “not sure yet” option
• Photo upload of the garden as it is now
• Postcode and when they would like the work done

Asking for a budget range feels awkward to some landscapers, but customers expect it on bigger jobs.

Seasonal changes to the homepage

Landscaping demand moves with the weather. Late winter is when people plan, spring is when they want it done yesterday, and autumn is when fencing and clear-ups pick up after the first storms. Your homepage should reflect that instead of showing the same summer photo all year.

We build the homepage so you can swap the main banner and headline in a couple of minutes yourself. For example:

• January to March: “Now booking spring and summer projects” with a nudge to book a design visit early
• April to July: patios, turf and outdoor living, with your strongest summer photos
• August to September: “Get it built before the weather turns” for late-season hard landscaping
• October to December: fencing repairs, tidy-ups and booking next year’s designs

If your diary fills months ahead, a clear line saying when you are next available stops people assuming you can start next week.

Reviews next to the work they describe

Your Google reviews belong on the site, but the best ones belong beside the project they describe. A review from the Harrogate patio customer, sitting on the Harrogate patio page, carries more weight than a scrolling widget. We also help you set up a simple routine for asking happy customers for a review on handover day. Keeping your name, address and phone number the same on your site and your Google Business Profile helps Google and AI assistants trust that you are one real business.

How we do it

We have been building websites since 2012, across 390+ projects, and 92% of clients come back. We judge a landscaping site on the enquiries and booked jobs it brings in, not on how it looks in our own portfolio.