The green Google Guaranteed badge is one of the strongest trust signals you can have on Google. It appears on your Local Service Ads and tells customers that Google has vetted your business. Here is how to get it in the UK.

What is the Google Guaranteed badge?

Google Guaranteed is a verification programme for local service businesses. Once approved, your Local Service Ad shows a green tick and the words “Google Guaranteed”, which reassures customers and can lift your contact rate. (Professional services such as solicitors get the related “Google Screened” badge.)

Step 1: Check you are eligible

Google Guaranteed is available for many home-service trades — plumbers, electricians, roofers, heating engineers, locksmiths and more. Eligibility depends on your business category and location.

Step 2: Pass the verification checks

To earn the badge you complete Google verification, which typically includes business and owner background checks, plus proof of relevant insurance and (where applicable) licences or certifications. This usually takes one to four weeks.

Step 3: Set up your Local Service Ads

The badge is tied to Local Service Ads. You set your services, service area and budget, and your verified, badged listing then appears at the very top of Google for relevant local searches.

Step 4: Keep it (reviews and disputes)

Maintaining a strong review profile and responding to customers keeps you ranked above competitors. Managing lead disputes ensures you are not paying for junk enquiries.

The bottom line

The Google Guaranteed badge is well worth having — it builds instant trust for high-value home work. The verification can be fiddly, which is why many trades have it handled for them. Wondering if it beats standard PPC? Read LSA vs Google Ads.

We set up and manage Google Guaranteed Local Service Ads on a flat £499/month. See our Local Service Ads service or book a free eligibility check.