Marketing agency for electricians, UK
Marketing for electricians: steady work, not feast and famine
By Andrew Heppinstall, founder of Unavoidable Marketing, Leeds. Last updated 13 October 2026.
Unavoidable Marketing is a Leeds-based marketing agency for UK electrical contractors. We run Google Verified (Local Services Ads), Google Ads, SEO, websites, Google Business Profile and social media for electricians, with separate campaigns for emergency call-outs, EICRs, consumer unit upgrades, rewires, EV chargers and solar and battery work. Plans are a flat monthly fee, quoted after a free call, on a rolling 30-day contract, and you own every account.
Why electrical marketing is different
Five businesses in one van
Emergency fault-finding, landlord certificates, rewires, EV chargers and solar installs reach different customers who search in different ways. Treating them as one service wastes money and hides your best work.
Landlords bring repeat work
Private landlords in England need an electrical safety check at least every five years. EICR customers plan ahead, compare on price and come back, so they deserve their own pages, ads and follow-up.
Registration is your strongest selling point
Homeowners look for NICEIC or NAPIT registration, Part P notification and insurance before they book. Showing them clearly on your site and Google profile wins calls from cheaper but less trusted rivals.
New technology, new searches
EV chargers, battery storage and smart home upgrades are growing fast and are often higher value. We help you rank and advertise for the work you want more of.
What we do for electricians
- Google Verified (Local Services Ads): the badge at the top of Google, paid per lead. See Local Services Ads for electricians.
- Google Ads: campaigns split by electrical service and area. See Google Ads for electricians.
- SEO: service and area pages so you show in the free results and map pack. See SEO for electricians.
- Websites: fast, mobile-first sites that show your registration, reviews and prices. See website design for tradesmen.
- Google Business Profile and reviews: correct categories, services, photos and a steady flow of reviews. See Google Business Profile for tradesmen.
- Social media: posts built from your own jobs. See social media for tradesmen.
Pricing
Plans are a flat monthly fee, quoted after a free call. The exact fee depends on the services you need and the areas you cover, so we quote after a free 30-minute call. Fees are flat and monthly, never a percentage of ad spend, on rolling 30-day terms. You pay Google directly for ad spend and it is never marked up. In our State of UK Trade Marketing 2026 report, well-managed electrical campaigns averaged around £68 per booked job.
Results from our trade clients
Mr Reactive, Leeds boiler installer (Google Ads): over £22,000 of revenue in the first month from £1,200 of ad spend, and £10,000 or more a month since. Read the case study.
Yorkshire Auto Locksmith (Google Ads): calls tripled and form and email enquiries grew six times.
These are heating and locksmith clients, shown because the same method applies to electricians: split by service, track to booked jobs, cut wasted spend.
How to choose a marketing agency as an electrician
- Ask for cost per booked job, not cost per click or per lead.
- Keep your accounts in your name: ads, website, domain and Google profile.
- Say no to long lock-ins. Good agencies keep clients with results, not contracts.
- Check they split your services. One campaign for everything electrical is a warning sign.
- Ask how they block wasted searches such as electrician courses, apprenticeships and DIY.
Frequently asked questions
How much does marketing cost for an electrician?
Our plans are a flat monthly fee. Ad spend is on top and paid straight to Google; many electrical firms start with £800 to £2,000 a month.
Can electricians get the Google Verified badge?
Yes. Electricians are one of the trades Google offers Local Services Ads for in the UK, charged per lead.
Can you help me win more EICR and landlord work?
Yes. We run landlord and EICR campaigns and pages separately so planned certificate work sits alongside emergency jobs.
Is there a minimum contract?
No. Rolling 30 days, no exit fees, and the accounts stay yours.
Do you work with electricians outside Leeds?
Yes, across the UK. See also electrician marketing in Birmingham.
Want a steadier diary?
Book a free 30-minute call and we will look at your area, your enquiries and your Google profile.
Book a free 30-minute strategy callGet a free Google check
Or call Andrew on 07749 941111.