Google Local Service Ads put your trade business at the very top of Google, with a Google Guaranteed badge, and you only pay per lead. We set up, verify and manage everything for a flat £499/month. Pick your trade below.
Book a free eligibility check About Local Service Ads
Trades we cover
- Local Service Ads for Plumbers
- Local Service Ads for Electricians
- Local Service Ads for Roofers
- Local Service Ads for Builders
- Local Service Ads for Heating Engineers
- Local Service Ads for Locksmiths
- Local Service Ads for Carpenters
- Local Service Ads for Drainage Engineers
- Local Service Ads for Painters & Decorators
- Local Service Ads for Landscapers
- Local Service Ads for Tilers
- Local Service Ads for Plasterers
- Local Service Ads for Bathroom Fitters
- Local Service Ads for Kitchen Fitters
- Local Service Ads for Flooring Fitters
How Local Service Ads work for trades
Google Local Service Ads sit right at the very top of Google, above the normal paid ads and the map pack, for searches like “electrician near me” or “emergency plumber”. They carry the green Google Guaranteed badge, and unlike regular Google Ads you pay per lead, not per click. Top placement plus a trust badge is why they work so well for tradespeople who live on local enquiries.
- Top spot on Google, above regular ads and organic results.
- The Google Guaranteed badge, which reassures homeowners you are vetted and backed by Google.
- Pay per lead, not per click, so your budget only goes on real enquiries.
- Leads come in as calls and messages straight to you.
- Dispute genuinely bad leads and Google credits them back.
Why Local Service Ads beat regular Google Ads for tradespeople
Regular Google Ads charge you every time someone clicks, whether they book or not. Local Service Ads only charge when a genuine prospect calls or messages about the work you do. For a trade, that usually means a lower cost per real job and far less budget wasted on misclicks. The Google Guaranteed badge also does something a normal ad cannot: it tells a nervous homeowner you have passed Google’s background and licence checks before they ever pick up the phone.
Getting set up the right way
Local Service Ads reward businesses that are set up properly and reviewed often. We handle the Google Guaranteed verification, build your profile around the jobs you actually want, set your service area to your real catchment, and manage the leads and reviews so your ranking climbs rather than stalls.
- Google Guaranteed verification and background checks.
- Profile built around your highest-value jobs.
- Service area set to the postcodes you cover.
- Lead management and dispute handling so you only pay for real work.
- A steady review flow, which is what lifts your ranking over time.
Local Service Ads FAQs
How much do Local Service Ads cost?
You set a weekly budget and pay per lead rather than per click. The cost per lead varies by trade and area, and you can pause or adjust any time. We manage the budget so it goes on genuine enquiries, not wasted clicks.
What is the Google Guaranteed badge?
It is the green tick and “Google Guaranteed” label shown on your Local Service Ad. To earn it, Google runs background and licence checks on your business. It reassures homeowners and is a big reason these ads convert so well.
Which trades can use Local Service Ads?
Most home-service trades, including electricians, plumbers, heating engineers, builders, roofers, locksmiths, drainage engineers and many more. If your trade is not listed above, ask us and we will confirm eligibility.
How quickly will I get leads?
Once your profile is verified and live, leads can start within days. The pace builds as your reviews grow and Google trusts your profile more.
Not listed?
We work with trades of all kinds. Book a free eligibility check and we will confirm whether Local Service Ads are available for your trade and area.
See also our Local Service Ads management service, Local SEO & Google Maps and Dental Marketing, or browse our case studies for real results.
Get a free quote
Tell us your trade and area and we will check your eligibility and estimate a realistic cost per lead.