When a drain blocks, customers search Google and call the first trusted result fast. Local Service Ads put your drainage business right at the very top, with a Google Verified badge, and you only pay per lead.
Book a free eligibility check About Local Service Ads
Why Local Service Ads work for drainage engineers
Top of Google
Above the regular ads and the map pack, the first result customers see when they search “blocked drain near me”, “emergency drain unblocking” and “CCTV drain survey”.
Pay per lead
You only pay when a customer calls or messages, never for clicks that go nowhere.
Google Verified
The badge that builds instant trust for work in someone’s home.
Rate every lead and protect your budget
Rate every lead and keep service areas, job types and hours tight, because Google no longer lets you dispute bad leads by hand.
Flat-fee management
Our flat management fee, never a percentage of your spend. Your Google lead budget is separate and set by you.
What we manage for you
- Full LSA setup and Google Verified verification (background and insurance checks).
- Service categories, service area and weekly budget set around your local demand.
- Lead rating, with service areas, job types and hours kept tight to cut junk enquiries.
- A review-generation system to keep you ranked above local rivals.
- Clear monthly reporting: leads, cost per lead and what is working.
Who this is for
Drainage engineers, blocked-drain specialists and groundworks firms across the UK who want a steady, predictable flow of local job enquiries without managing Google themselves.
The drainage work worth advertising
Drainage is often urgent, which makes Local Service Ads a perfect fit. When a drain backs up, people call the first trusted result. We make sure that is you.
- Blocked drains and emergency unblocking.
- CCTV drain surveys.
- Drain repairs and no-dig relining.
- Soakaways and drainage installation.
- Root ingress and collapsed drains.
- Pre-purchase drainage surveys.
How homeowners search for a drainage engineer
Most drainage searches are urgent and local. The customer wants someone reliable, now. Local Service Ads put you at the very top with the Google Verified badge, so you win the call before anyone scrolls.
- Urgent searches like “blocked drain”, “emergency drain unblocking” and “drainage engineer near me” plus your town.
- Ready-to-book customers who call the first trusted result.
- You only pay when a genuine prospect calls or messages, never for clicks.
Frequently asked questions
How much does it cost? Our management fee is a flat monthly fee, quoted after a free call. Your Google lead budget is separate and paid directly to Google, and you set the pace.
How fast will I get leads? Once Google verification is complete (usually one to four weeks for trades), leads can start within days of going live.
What if I get a bad lead? Google has removed the manual dispute button for Local Services Ads, so you can no longer send a form to contest a lead. Charged leads are now reviewed automatically. In the US and Canada that review can credit invalid leads such as spam, duplicates, wrong numbers and robocalls within about 30 days, but Google’s help page lists advertisers in EMEA, which includes the UK, as excluded from automatic lead credits. Calls for job types you do not offer or from outside your service area are billed and cannot be disputed, and Google now charges for missed calls during opening hours when the caller stays on the line for more than 20 seconds (announced for the US first). You can still rate every lead in your dashboard, which helps train Google’s system but does not guarantee a credit. So the real protection is the set-up: tight service areas, only the job types you actually do, an ad schedule that matches when you can answer, and a log of every lead so you know your true return.
You can also explore Local Service Ads pages for plumbers and builders.
Get a free quote
Tell us about your drainage business and we will check your eligibility and estimate a realistic cost per lead for your area.