If Your Customers Can't Find You on Google , They're Finding Someone Else.
Full-Suite SEO That Puts Your Business Where It Belongs - at the Top.
You could have the best product, the best service, and the best website in your industry. But if you're sitting on page two of Google, none of that matters. Your customers are searching for exactly what you offer, right now. The only question is whether they're finding you or finding your competitors.
At Unavoidable Marketing, we do SEO properly. No shortcuts, no vanity metrics, no vague promises about "increased visibility." Just a clear strategy, consistent work, and rankings that actually move the needle for your business.
WHY MOST SEO FAILS
Most SEO Agencies Are Very Good at Looking Busy. Not So Good at Getting Results.
Search Engine Optimisation (SEO) is how your business earns lasting visibility on Google for the searches your customers are already making – without paying for every click. Unavoidable Marketing delivers full-service SEO for UK businesses: technical, local, national and content SEO, all measured on rankings, traffic and leads rather than vanity metrics. It matters because organic search drives 53% of all website traffic (BrightEdge) – it is the biggest source of visitors for most businesses, and the one you do not pay for per click.
Here’s something the SEO industry doesn’t like to admit: a lot of what gets sold as “SEO” is either outdated, ineffective, or designed to keep you paying without ever asking too many questions.
You’ve probably seen it before. You sign up with an agency – maybe a big national firm, maybe a cheap freelancer, maybe someone who promised the world. A few months in, you’re getting reports full of charts and jargon, but your phone isn’t ringing any more than it was before. Rankings are up for keywords nobody actually searches. Traffic looks okay, but enquiries? Flat.
The problem isn’t SEO itself. SEO absolutely works – it’s one of the highest-ROI digital marketing channels available for UK businesses. The problem is how most agencies approach it.
They focus on easy wins instead of the right wins. They target low-competition keywords that don’t convert. They send templated reports and hope you don’t look too closely. They treat your account like a number, not a business.
We do things differently. At Unavoidable Marketing, every SEO strategy starts with understanding your business – who your customers are, what they’re actually searching for, and what it takes to beat the specific competitors you’re up against.
Then we do the work. Month after month, consistently, until the results are undeniable.
what we offer
A Full Suite of SEO Services. Built Around What yourBusiness Actually Needs.
There’s no one-size-fits-all SEO strategy. A local trades business in Leeds needs something very different from a national e-commerce brand. We cover the full spectrum – and we’ll be straight with you about which elements will make the biggest difference for you.
Local SEO
Be the first choice in your area.
If your customers are local – whether you’re covering Leeds, Yorkshire, or a specific set of postcodes – local SEO is one of the most powerful and cost-effective investments you can make. We get your business visible where local customers are actually looking: Google’s local pack, Google Maps, and the organic results for near-me and location-based searches.
What’s included:
- Google Business Profile optimisation and management
- Local citation building and consistency audits
- Location-specific landing page creation and optimisation
- Local link building with relevant regional websites
- Review strategy to build your ratings and reputation
- Competitor local SEO analysis
National SEO
Own your industry at a UK level.
If you’re targeting customers across the UK rather than a specific area, national SEO requires a different approach – broader keyword strategy, deeper content, stronger authority building, and a more competitive link profile. We’ve built national-level rankings for clients in competitive industries including finance, legal, trades, retail, and professional services.
What’s included:
- Comprehensive national keyword research and mapping
- Competitor gap analysis across your full market
- Content strategy targeting high-intent commercial keywords
- Authority and link building at scale
- Category and service page optimisation
- National visibility tracking and reporting
Technical SEO
If Google can’t crawl it, Google can’t rank it.
Technical SEO is the foundation everything else is built on – and it’s the area most frequently overlooked or bodged. A slow website, crawl errors, duplicate content, broken redirects, or poor site structure can quietly drag down all your other SEO efforts. Our technical audits go deep: we don’t just flag the problems, we fix them.
What’s included:
- Full technical SEO audit (100+ point checklist)
- Core Web Vitals assessment and remediation
- Site architecture and internal linking review
- Crawlability and indexation fixes
- Canonical and duplicate content resolution
- Schema markup and structured data implementation
- Page speed and mobile performance optimisation
- XML sitemap and robots.txt review
Content SEO
Content that ranks. Content that converts.
Content is still one of the most powerful SEO tools available – but only when it’s done properly. Thin, low-quality content can actively damage your rankings. We create content that is genuinely useful, well-structured, and written to rank for the keywords your ideal customers are searching at every stage of their journey.
What’s included:
- Content gap analysis (what you’re missing vs. competitors)
- Keyword-led content strategy and editorial calendar
- SEO-optimised service and landing pages
- Blog content and topical authority building
- Existing content audits, rewrites and consolidation
- Meta titles and descriptions across your site
- Content performance tracking and iteration
How we work
We're Not Interested in Rankings for the Sake of Rankings. We Want Results That Matter to Your Business.
Here’s our philosophy, and it’s pretty simple: SEO should make you money. If your rankings are improving but your leads, sales, and revenue aren’t moving, something’s wrong. Every decision we make – which keywords to target, what content to create, which links to build – is filtered through one question: will this bring better customers to this business?
That’s why we start every new client relationship with a thorough SEO audit, not a sales pitch. We need to understand where you are before we can tell you where you’re going – and we’d rather give you an honest assessment than tell you what you want to hear.
We work in 90-day sprints. SEO takes time – anyone who tells you otherwise is lying. But within the first 90 days, you should be seeing clear evidence of progress: technical issues resolved, content improvements live, rankings moving. We set clear milestones and hold ourselves accountable to them.
We don’t hide behind jargon. Your monthly report will tell you exactly what we did, what moved, what didn’t, and what’s coming next. In plain English. Always.
We’re proactive, not passive. Google updates its algorithm hundreds of times a year. We stay ahead of it so you don’t have to. When something changes in the search landscape that affects your site, we’re already on it.
We’re a full-service agency. Because we also do web design, content, and paid advertising, we can join the dots in ways a pure-play SEO agency can’t. If your landing pages aren’t converting the traffic we send, we can fix that too.
Getting started
From Audit to Ranking - Here's How It Works
1
Step 01
01.Free SEO Audit
We start with a comprehensive audit of your current SEO position: technical health, keyword rankings, backlink profile, content quality, competitor landscape, and on-page optimisation. This takes us a few days to do properly, and it's completely free. At the end of it, you'll have a clear picture of exactly where your site stands and what it needs - whether you work with us or not.
2
Step 02
02.Strategy Presentation
Based on the audit, we put together a tailored SEO strategy. We'll walk you through it on a call, explain our priorities, and give you realistic timelines and projections. No smoke and mirrors - just a clear plan and honest expectations.
3
Step 03
03.Onboarding & Quick Wins
Once you're on board, we crack on. The first month focuses on technical fixes and quick wins - the things that tend to have the fastest impact on your rankings and organic traffic.
4
Step 04
04.Ongoing Monthly Work
From month two onwards, we execute the strategy consistently - building authority, creating content, earning links, and refining based on what the data tells us. You get a detailed monthly report and regular check-in calls.
5
Step 05
05.Review & Scale
Every 90 days we review performance against our goals, recalibrate the strategy where needed, and identify the next wave of opportunities. As your rankings and traffic grow, we scale the activity accordingly.
Why us
There Are Plenty of SEO Agencies Out There. Here's Why Businesses Choose Us.
We're not a faceless national agency.
You won’t be passed to a junior account manager after the sales call. You’ll work directly with the people doing your SEO – and they’re genuinely invested in your results.
We're not a race-to-the-bottom freelancer either.
Cheap SEO is, at best, a waste of money. At worst, it actively damages your site with spammy links and thin content that Google penalises. We do things properly – white hat, sustainable strategies that compound over time.
We understand that SEO doesn't exist in a vacuum.
our website, your content, your user experience, your conversion rate – they all affect your SEO and your bottom line. Because we’re a full-service digital marketing agency, we can see and improve the whole picture, not just one piece of it.
We tell you the truth.
If we don’t think SEO is the right priority for you right now, we’ll say so. If your site needs a redesign before SEO will make much difference, we’ll tell you that too. We’d rather give you honest advice and earn a long-term client than oversell and underdeliver.
Ready to build something unavoidable?
Book a free 30-minute strategy call. We’ll audit your current site, talk through your goals, and outline a clear plan – no pressure, no obligation.
Or call us: 0113 223 4884
What our clients say
Andy went above and beyond to help me with a website problem. He spent time researching my issues and came back with solutions that I’d not even thought about!
Victoria LadleyAn absolute pleasure working with Andrew. A really professional service and great attention to detail with some very helpful insights into what creates a good impression online.
David ElliottReally enjoy working with them to help build and promote my sites, and looking forward to finding out what they can do with my social media and advertising.
Tom BarberFAQS
Honest Answers to the Questions Everyone Has About SEO
Can’t find what you need? Drop us a message.
The honest answer: it depends - but you should start seeing meaningful movement within 3–6 months for most competitive terms, and often sooner for local or lower-competition keywords. SEO is not a quick fix, but it is one of the only marketing channels where the results compound over time. The businesses that commit to it consistently are the ones that end up owning their market.
Google Ads gets you to the top of the page immediately - but the moment you stop paying, you disappear. SEO builds organic rankings that keep delivering traffic without an ongoing cost-per-click. Most mature businesses use both: Ads for immediate results, SEO for long-term sustainable growth.
You can absolutely handle the basics - keeping your Google Business Profile updated, writing good page titles, producing helpful content. But competitive SEO - especially technical SEO, link building, and national campaigns - requires significant expertise, tools, and time. Most business owners find the ROI of outsourcing it far outweighs the cost.
We hear this a lot, and it's a completely fair concern. The best thing we can do is show you the work upfront: our free audit is detailed enough that you'll know within the first conversation whether we understand your business and your market. We also don't lock you into long contracts - if we're not delivering, you can walk away. We succeed when you succeed.
No - and you should be very wary of any agency that does. No one can guarantee a specific ranking on Google because no one controls the algorithm. What we can guarantee is that we'll do the right work, consistently, and give you the best possible chance of ranking for the terms that matter to your business. Our track record speaks for itself.
Yes. E-commerce SEO has its own specific requirements - product page optimisation, category structure, faceted navigation, duplicate content management, schema for products and reviews. We have experience across WooCommerce and other platforms.
Very little, to begin with. We'll need access to your Google Search Console and Analytics accounts, and some time on a call to understand your business goals. We handle the rest.
Yes - but it takes a more sophisticated approach and realistic timelines. Competitive industries require stronger content, better technical foundations, and a more aggressive link building strategy. We'll be honest with you during the audit about what it will take and how long it's likely to take.
GET STARTED TODAY
Ready to Stop Being Invisible on Google?
Your competitors are investing in SEO right now. Every month that passes without a proper strategy is another month they’re pulling further ahead in the search results – and another month your potential customers are finding them instead of you.
The first step is a free, no-obligation SEO audit. We’ll take a proper look at your site, your rankings, your competitors, and your opportunities – and give you an honest assessment of what’s possible. No jargon, no pressure, no commitment required.
Explore more: we provide SEO for businesses in Leeds, Manchester, Liverpool and Sheffield. For dental practices, see our Dental SEO service. SEO works best alongside Pay Per Click and Local Service Ads.
Let's make you unavoidable.
Book a free strategy call - no pressure, just a clear plan for getting found, called and booked.
How can we help you today?
Whether it's web design, SEO, PPC or our CRM system - we're happy to chat!
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