Marketing agency for plumbers, UK
Marketing agency for plumbers: Google, website and reviews, done for you
By Andrew Heppinstall, founder of Unavoidable Marketing, Leeds. Last updated 10 October 2026.
Unavoidable Marketing is a Leeds-based marketing agency for plumbing and heating businesses across the UK. We look after the things that actually bring plumbers work: your Google Business Profile and reviews, Google Local Services Ads, Google Ads, a fast website with a page for each service, and SEO. Flat monthly fees, rolling 30-day contracts, and you own everything we build.
What a plumber actually needs from marketing
1. A Google profile that wins the map
Most local plumbing calls start on the Google map. Claimed profile, right categories, every service listed, real photos and a steady flow of reviews. In our study of 777 UK trade listings, 62.3% had fewer than 10 Google reviews.
2. Local Services Ads
The Google Verified badge at the very top of the page, charged per lead. On our accounts plumbers average about £22 per verified lead and £65 per booked job.
3. Google Ads for the work you want
Separate campaigns for emergencies, drains, bathrooms and boilers, so your budget goes on the jobs you want more of.
4. A website that converts
Phone number at the top, a page per service, areas covered, Gas Safe and reviews. Almost a third of trade listings in our study had no website at all.
5. Never miss the call
A missed call is usually a lost job. Quick call-backs, missed-call texts or call answering make sure the work you pay for is not wasted.
6. Reporting on booked jobs
Not clicks or impressions. We report what each pound brought in.
Our services for plumbers
| Service | What it covers | Price |
|---|---|---|
| Google Ads management | Campaigns by service, tracking to booked jobs | Quoted after a free call |
| Google Local Services Ads | Verification support, setup, weekly optimisation | Quoted after a free call |
| Google Ads plus LSA | Both managed together | Quoted after a free call |
| Local SEO and Google profile | Profile optimisation, reviews, service pages | Quoted after a free check |
| Website design | Fast trade website with a page per service | Quoted after a free call |
Ad spend is always paid by you directly to Google and never marked up. Everything is on rolling 30-day terms.
Results
Mr Reactive, Leeds boiler installer (Google Ads): over £22,000 of revenue in the first month from £1,200 of ad spend (18 times the spend), and £10,000 or more a month from Google Ads since. Read the case study.
Yorkshire Auto Locksmith (Google Ads): calls tripled and form and email enquiries grew six times.
How to choose a marketing agency for your plumbing business
- Do they specialise in trades? Plumbing customers search and decide differently from other businesses.
- Do they report on booked jobs? Not just leads, clicks or rankings.
- Who owns the website and accounts? It should be you.
- How long is the contract?
- Will they tell you what not to spend money on? A good agency will say when a directory or ad channel is not worth it.
Frequently asked questions
How much does marketing cost for a plumber?
Google Ads and Local Services Ads management is a flat monthly fee, quoted after a free call, plus ad spend paid directly to Google. SEO and websites are quoted after a free check, because they depend on where you are starting from.
What should a plumber do first?
Usually the Google Business Profile and reviews, because they are free and power the map. Then Local Services Ads, then Google Ads for the services you want more of. Our free Google check will tell you where you stand.
Do you work with plumbers outside Leeds?
Yes. We are based in Leeds and work with plumbing and heating firms across the UK.
Is there a contract?
Rolling 30 days on our monthly services, no exit fees.
Do I own my website and ad accounts?
Yes. You own your website, Google Ads account and data. If you leave, they stay with you.
Can you help with Checkatrade or other directories?
We will tell you honestly whether a directory is worth it in your area, and make sure your details match everywhere.
Want more plumbing work from Google?
Start with a free Google check or a free 30-minute call. No pitch, just an honest view of what would bring you more jobs.
Book a free 30-minute strategy callGet a free Google check
Or call Andrew on 07749 941111.