From extensions to full renovations, customers research builders carefully and start at the top of Google. Local Service Ads put your building company first with a Google Verified badge, on a pay-per-lead basis.
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Why Local Service Ads work for builders
Top of Google
Above the regular ads and the map pack, the first thing customers see for extensions, renovations and new builds.
Pay per lead
You only pay when a customer calls or messages, never for clicks that go nowhere.
Google Verified
The badge that builds instant trust with homeowners.
Rate every lead and protect your budget
Rate every lead and keep service areas, job types and hours tight, because Google no longer lets you dispute bad leads by hand.
Flat-fee management
Management fee only. Your Google lead budget is separate and set by you.
- Full LSA setup + Google Verified verification
- Building categories and service area set up
- Lead rating, with service areas, job types and hours kept tight
- Review-generation strategy
- Clear monthly reporting
The building work worth advertising
Local Service Ads pay off most on the high-value jobs homeowners plan carefully and compare quotes for. We build your campaign around the work that actually fills your schedule.
- House extensions, single and double storey.
- Loft and garage conversions.
- Full renovations and refurbishments.
- Structural work, knock-throughs and steel beams.
- New builds, garden rooms and outbuildings.
- Kitchen and bathroom building works.
How homeowners search for a builder
Building jobs are considered purchases. People search, shortlist two or three firms and want reassurance before committing to a large spend. Local Service Ads put you at the very top with the Google Verified badge, exactly the trust signal a homeowner wants before a big project.
- High-intent searches like “builder near me”, “extension builder” and “loft conversion company” plus your town.
- Homeowners comparing quotes, where being top and badged wins the call.
- You only pay when a genuine prospect calls or messages, never for clicks.
FAQ
How much does it cost?
A flat monthly management fee, quoted after a free call. Your Google lead budget is separate and paid directly to Google.
How fast will I get leads?
Once Google verification is complete (usually 1-4 weeks), leads can start within days.
What about bad leads?
Google has removed the manual dispute button for Local Services Ads, so you can no longer send a form to contest a lead. Charged leads are now reviewed automatically. In the US and Canada that review can credit invalid leads such as spam, duplicates, wrong numbers and robocalls within about 30 days, but Google’s help page lists advertisers in EMEA, which includes the UK, as excluded from automatic lead credits. Calls for job types you do not offer or from outside your service area are billed and cannot be disputed, and Google now charges for missed calls during opening hours when the caller stays on the line for more than 20 seconds (announced for the US first). You can still rate every lead in your dashboard, which helps train Google’s system but does not guarantee a credit. So the real protection is the set-up: tight service areas, only the job types you actually do, an ad schedule that matches when you can answer, and a log of every lead so you know your true return.
Get to the top of Google for builders