How Google Local Service Ads Work for UK Electricians in 2026
Real UK electrician campaign data. What LSA costs per lead, per booked job, verification requirements, category strategy for EV chargers and rewires, and how the numbers stack up against Google Ads.
LSA is the fastest, cheapest, highest-quality lead source for most UK electricians in 2026.
Google Local Service Ads (LSA) for UK electricians typically cost £20 to £55 per verified lead in 2026 with an average around £28.70 across our accounts. Cost per booked job runs around £99 (£28.70 divided by a 29% conversion rate). Electricians pay slightly more per lead than plumbers because electrical work has higher average job values and more competition among established firms. LSA is available to Part P registered electricians or those on a competent-person scheme like NICEIC, ELECSA or NAPIT.
What does LSA cost for UK electricians in 2026?
Real numbers from campaigns we manage right now.
LSA cost by electrician category
Real UK electrician data across categories, 2026.
| Category | CPL range | Notes |
|---|---|---|
| General domestic electrical | £20 to £45 | Highest volume, foundation of most campaigns |
| EV charger installation | £35 to £75 | Higher CPL, high value per job (£1,800 to £3,500) |
| Emergency call-outs | £30 to £60 | 65%+ conversion within 5 min response |
| Fuse box replacements | £25 to £50 | Consistent demand, mid-value tickets |
| Commercial electrical | £40 to £90 | LSA alone insufficient, combine with Google Ads |
How long does verification take for electricians?
Google verification is the bottleneck. Here’s what they need.
Business licence details
Companies House number for a Ltd business, or sole trader details if self-employed.
Insurance certificates
Public liability minimum £2M for electrical work, employers liability if you have staff.
Part P or scheme membership
NICEIC, ELECSA, NAPIT, STROMA or BSI. Domestic Installer schemes also qualify for domestic-only work.
DBS check
Required for the owner and any electricians visiting customer premises.
Google typically takes 2 to 4 weeks for electricians. Once verified, ads go live within 24 hours. New profiles rank better once they have 5+ Google reviews on the connected Google Business Profile.
Which categories should electricians target?
Domestic electricians
Target General Electrical, Emergency Electrical, Lighting Installation and Fuse Box categories. Highest volume and lowest CPL.
EV charger specialists
Target EV Charger Installation as primary, General Electrical as secondary. High value per job, moderate lead volume growing fast.
Emergency electricians
Target Emergency Electrical as primary with 24-hour service area setup. Highest CPL but highest conversion rate (65%+ within 5 minute response).
Commercial electricians
Should not rely on LSA alone. Categories exist but commercial buyers convert less well through LSA. Combine LSA with Google Ads and direct outreach.
Real campaign benchmarks
12 UK electrician LSA campaigns, 2024 to mid 2026.
| Metric | Value |
|---|---|
| Average cost per verified lead | £28.70 |
| Verified lead to booked job rate | 29% |
| Effective cost per booked job | £99 |
| Avg job value (domestic) | £340 |
| Avg job value (EV charger install) | £1,850 |
| Avg job value (full rewire) | £4,400 |
| Response under 5 min conversion | 48% |
| Dispute approval rate on well-argued cases | 82% |
| Avg review growth first 90 days | 10 to 16 new reviews |
Frequently asked questions
Do electricians without Part P registration qualify for LSA?
Only on a competent-person scheme. Part P self-certification without scheme membership does not qualify. NICEIC, ELECSA, NAPIT, STROMA and BSI are the recognised schemes.
What is the minimum LSA budget for a UK electrician?
For a single-city electrician, £125 to £250 per week is the minimum viable starting budget. Electricians benefit from slightly higher budgets than plumbers because average CPL is higher.
Does LSA work for rural UK electricians?
Yes but at lower lead volume. LSA impressions correlate with search volume. Rural areas have less. Rural electricians often combine LSA with Bark for capacity fill.
Can I run LSA and Google Ads at the same time?
Yes and many of our electrician clients do. LSA captures the top of the search page. Google Ads captures the paid slots below. Together they typically produce 65 to 80% of an electrician’s total inbound leads.
How do I get more LSA reviews as an electrician?
Enable Google review requests on every completed job. Ask on the day of completion. Electricians we manage who request reviews on the day of completion get 3 to 4 new reviews per week.
What about EV charger installations specifically?
EV charger installation is one of the fastest-growing LSA categories. CPL is higher (£35 to £75) but average job value is £1,800 to £3,500. Cost per booked job for EV installers on LSA typically £250 to £400 which is exceptionally cheap for that job value.
Want the same benchmarks for your electrical business?
Free 20-minute LSA audit for UK electricians. Real numbers for your postcode and specialisms including EV chargers.
Andrew Heppinstall is founder of Unavoidable Marketing, a Leeds-based UK digital marketing agency specialising in Google Local Service Ads management for UK trades and dental practices. 14 years running UK digital marketing campaigns. Unavoidable Marketing has delivered 390+ projects with a 92% returning client rate. Get in touch: andrew@unavoidablem.com or 07749 941 111.
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