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Andrew Heppinstall

Andrew Heppinstall · Founder, Unavoidable Marketing
14+ years UK digital · Leeds-based agency serving Yorkshire businesses since 2012 · Bio
UPDATED AUG 2026
UK trades managed
40+
including businesses across Yorkshire and the wider region
Local intent
78%
of local mobile searches lead to an offline visit within 24 hours
Audit turnaround
24hr
free Yorkshire marketing audit delivered next working day

Digital Marketing Agency for Yorkshire Businesses

We are a Yorkshire digital marketing agency working with businesses across Leeds, Bradford, Wakefield, York, Harrogate, Sheffield, Huddersfield, Hull, Halifax, Doncaster, Barnsley, Rotherham and every town in between. Unavoidable Marketing is Leeds-based with 14 years serving Yorkshire trades, dental practices and service businesses. We deliver SEO, Google Ads, Google Local Service Ads, web design and social media as a joined-up service on flat monthly fees with no percentage of ad spend. This page is the hub for our Yorkshire-wide work. Pick your town below for city-specific detail, or read on for the Yorkshire regional picture.

Yorkshire cities and towns we work across

West Yorkshire: Leeds, Bradford, Wakefield, Huddersfield, Halifax, Dewsbury, Batley, Keighley, Pontefract, Castleford.

South Yorkshire: Sheffield, Doncaster, Barnsley, Rotherham.

East Yorkshire: Hull, Beverley, Bridlington, Goole.

North Yorkshire: York, Harrogate, Ripon, Scarborough, Selby, Skipton, Northallerton, Whitby, Malton, Thirsk.

What we do for Yorkshire businesses

Every campaign combines four workstreams that Google weights together:

Why work with a Yorkshire-based agency

Yorkshire has around 5.5 million people spread across five distinct sub-regions. Marketing that works in Leeds does not always work the same way in Sheffield, and marketing that works in York rarely translates to Hull. Working with a Leeds-based agency that already understands the postcode geography, business networks and search behaviour across all of Yorkshire produces faster ranking wins than working with a national agency treating Yorkshire as one blob.

Yorkshire digital marketing pricing

Every plan is quoted after a free call, based on your area, your competition and the work you want more of. Fees are flat and monthly, never a percentage of your ad spend, on rolling 30-day terms. Every plan includes call tracking, form tracking, monthly reporting and a named account manager.

Our Yorkshire specialist verticals

Trades

Plumbers, electricians, roofers, builders, heating engineers, carpenters, drainage, painters and decorators, landscapers, tilers, plasterers, bathroom fitters, kitchen fitters, flooring installers, locksmiths across every Yorkshire postcode. Google Local Service Ads is often the fastest lead source for Yorkshire trades. See our Google Local Service Ads management service.

Dental

Dental marketing across Yorkshire including cosmetic, general, orthodontic and implant practices. Yorkshire has around 850 dental practices across the region. See our dental marketing service.

Service businesses

Legal, financial, accountancy, cleaning, waste management, moving, storage, IT services, consulting practices across Yorkshire cities and towns.

Retail and hospitality

Independent retailers, restaurants, cafes, bars, hotels and event spaces across Yorkshire. Yorkshire tourist and lifestyle economy is one of the strongest in the UK, particularly across York, Harrogate, the Yorkshire Dales and Wolds.

How Yorkshire local SEO differs from national SEO

Local SEO relies heavily on Google Business Profile and proximity signals. Yorkshire businesses ranking locally need dense, consistent NAP citations across UK directories, Yorkshire-specific link building from Yorkshire Post, Yorkshire Business Insider, Chamber of Commerce membership and local sponsorships, plus content that names the specific Yorkshire postcodes, towns and villages your customers actually live in.

Frequently asked questions about Yorkshire digital marketing

Do you work across all of Yorkshire?

Yes. We have active client work in every Yorkshire sub-region. West Yorkshire is our densest cluster because we are Leeds-based, but South, North and East Yorkshire are all served regularly.

How do you charge for Yorkshire-wide campaigns?

Every plan is quoted after a free call, based on how many towns you want to cover. Bigger regional plans add per-town landing pages and citation work. Flat monthly fees. No percentage of ad spend.

Can you help a Yorkshire business that only serves one town?

Yes. Single-town local SEO is our most common plan for Yorkshire trades and dental practices operating in a single postcode range.

Are Yorkshire clients treated differently from Manchester or Newcastle clients?

Same service, same team, same monthly fee structure. We work across Yorkshire, the North West, the North East and UK-wide for online-only clients. Yorkshire is our densest client base because we are Leeds-based.

Do you have Yorkshire case studies?

Yes. On request we share anonymised case studies from Yorkshire clients across trades, dental and service verticals with real numbers on lead volume, cost per lead and revenue attribution.

Ready to start?

Book a free 30-minute call. We will pull your current rankings live, show you the Yorkshire keyword gap for your niche, and give you a straight answer on where digital marketing would move the needle for your business. No sales pressure, no lock-in.

Book a free Yorkshire visibility audit or email andrew@unavoidablem.com.

Comparing options for your business? See our marketing tool comparison hub covering LSA vs Google Ads, Facebook Ads, Bark, plus CRM comparisons.

Just after a new website?

Our fixed-price web design service for West Yorkshire businesses covers WordPress and Shopify, at a fixed price agreed upfront. See the West Yorkshire web design page.



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Businesses we’ve helped grow

Fusion Trampoline ParkAshton Service CentreRichmond Fitness ClubNatural BalanceProdog RawBeesafe SuppliesFulwood London
See our case studies →

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