- 💰 ROAS-focused – every campaign optimised for return on ad spend
- 🎯 Full-funnel – from awareness to conversion across every major platform
- 📊 Transparent reporting – you see exactly where every pound goes
- 🇬🇧 Leeds-based team managing campaigns for UK businesses and beyond
Paid Ads Should Make You Money. If Yours Aren't, Something's Wrong.
Full-Suite PPC Management Across Google, Meta, LinkedIn & Beyond – Built to Deliver Real Returns.
Every day, businesses across the UK pour money into Google Ads, Facebook campaigns, and LinkedIn promotions – and wonder why it isn’t working. Clicks without conversions. Budget without results. Reports full of impressions and reach that somehow don’t translate into customers or revenue.
Bad paid advertising isn’t just ineffective. It’s expensive. And the worst part is that most businesses don’t realise how much they’re leaving on the table until they see what a properly run campaign actually looks like.
At Unavoidable Marketing, we manage paid advertising campaigns that are built around one thing: return on your investment. Not vanity metrics. Not activity for activity’s sake. Leads, sales, and revenue that justify every penny of your ad spend.
WHY MOST PPC FAILS
Most Paid Ad Campaigns Are Set Up to Benefit the Platform, Not Your Business.
Here’s something that surprises a lot of business owners when they first hear it: Google and Meta want you to spend more money. Their automated tools, their “smart” campaign recommendations, their simplified setup processes – they’re all designed to make it easy to spend your budget, not to make sure you’re spending it wisely.
That’s not a conspiracy theory. It’s just the reality of how advertising platforms work. Their revenue goes up every time you increase your budget. Your revenue only goes up if the campaigns are actually working.
This is why so many businesses have a story that sounds something like one of these:
“We tried Google Ads but it just ate our budget.” Usually because the campaign was set up too broadly, targeting keywords that were either too expensive, too vague, or completely irrelevant to what the business actually sells. Without tight keyword control and regular negative keyword management, Google will happily spend your entire budget on searches that were never going to convert.
“We ran Facebook ads but nobody bought anything.” Facebook and Instagram are powerful platforms, but they require a very different approach to Google. You’re interrupting people mid-scroll rather than reaching them at the moment they’re actively searching. The creative, the audience targeting, and the landing page all have to work together – and most campaigns fail because at least one of those three is off.
“We’re running ads but I have no idea if they’re actually working.” Tracking setup is one of the most underrated parts of paid advertising. Without proper conversion tracking, you’re flying blind – spending money and hoping for the best with no real way to know what’s working and what isn’t. We’re astonished by how many campaigns we audit that have either broken tracking or no tracking at all.
“Our agency sends us reports but we don’t really understand them.” Reports full of impressions, CTRs, and quality scores are all well and good – but if they’re not tied back to actual business outcomes (leads, sales, revenue), they’re not telling you what you actually need to know.
The good news: every one of these problems is fixable. And we fix them every day.
What we manage
Every Major Paid Advertising Channel. One Joined-Up Strategy.
We don’t specialise in one platform and bolt on the others. We manage the full spectrum of paid advertising – and more importantly, we understand how each channel fits into a complete picture that moves customers from first awareness to final purchase.
Google Search Ads
Google Search Ads Be there at the exact moment someone is looking for what you do.
Google Search Ads are the foundation of most paid advertising strategies – and for good reason. When someone types “emergency plumber Leeds” or “best accountant for small business” into Google, they’re actively looking for a solution right now.
Done well, Google Search Ads consistently deliver some of the highest-intent, highest-converting traffic available in digital advertising. Done badly, they’re an incredibly efficient way to burn through a budget.
What we manage:
- Keyword research and match type strategy
- Ad copy writing and A/B testing
- Quality Score optimisation
- Bid strategy and budget management
- Negative keyword management (ongoing)
- Landing page recommendations and CRO
- Conversion tracking setup and verification
- Competitor analysis and positioning
Google Display & Shopping Ads
Google Display & Shopping AdsStay visible across the web. Put your products in front of buyers.
Google Display Ads extend your reach beyond the search results page, placing visual ads across millions of websites, apps, and YouTube.
They’re powerful for building brand awareness, reaching new audiences, and keeping your business top of mind throughout a longer buying journey.
For e-commerce businesses, Google Shopping Ads are often the highest-ROI channel available – showing your products, prices, and images directly in search results to people actively ready to buy.
What we manage:
- Display campaign setup and audience targeting
- Visual ad creation and copy
- Google Shopping feed setup and optimisation
- Performance Max campaign management
- Audience segmentation and exclusions
- Placement targeting and brand safety
Remarketing & Retargeting
Remarketing & RetargetingWin back the people who didn’t convert – yet.
Most people don’t buy, enquire, or convert the first time they visit your website. That’s just the reality of how buying decisions work. Remarketing lets you follow those visitors across the web – on Google, on Facebook and Instagram, on other websites they visit – and bring them back when they’re ready to take action.
Remarketing campaigns are consistently among the highest-converting and most cost-efficient in any paid advertising mix. The audience already knows you. They just need the right nudge at the right moment.
What we manage:
- Remarketing audience setup across all platforms
- Sequential ad strategies (different messages for different stages)
- Dynamic remarketing for e-commerce (show people the exact products they viewed)
- Cart abandonment campaigns
- Cross-platform remarketing coordination
- Frequency capping and audience exclusions
Meta Ads (Facebook & Instagram)
Meta Ads (Facebook & Instagram)Reach your ideal customers where they spend their time.
With over 50 million users in the UK across Facebook and Instagram, Meta’s advertising platform gives you access to one of the most sophisticated audience targeting systems ever built. You can reach people based on their interests, behaviours, life events, job titles, and much more – or build audiences from your own customer data and website visitors.
Meta Ads work differently to Google. You’re not reaching people at the point of search – you’re reaching them earlier in the journey, building awareness and desire before they even know they’re looking. When it’s done right, it’s one of the most powerful tools for reaching new customers at scale.
What we manage:
- Campaign strategy and funnel structure
- Audience research and targeting (cold, warm, and lookalike)
- Ad creative development (static, carousel, video, Stories, Reels)
- Ad copy and headline writing
- A/B and creative testing
- Meta Pixel setup and event tracking
- Catalogue setup for e-commerce
- Budget and bid optimisation
LinkedIn Ads
LinkedIn AdsThe only platform built for reaching professionals and decision-makers.
If your business sells to other businesses – particularly to specific job titles, company sizes, or industries – LinkedIn Ads offer something no other platform can match: the ability to target by professional attributes with real accuracy. A managing director, a head of HR, a procurement manager, a practice owner – LinkedIn lets you get your message in front of exactly the right people.
LinkedIn Ads are typically more expensive per click than other platforms, which is why having an experienced hand managing them is particularly important. We make sure every pound is targeted precisely and every campaign is built around a specific, measurable business outcome.
What we manage:
- LinkedIn campaign strategy and objective setting
- Audience targeting (job title, seniority, industry, company size)
- Sponsored Content, Message Ads, and Lead Gen Forms
- Ad creative and copy
- LinkedIn Insight Tag setup and conversion tracking
- Budget management and bid optimisation
- Lead nurturing strategy
How we think about PPC
We Manage Paid Advertising Like It's Our Own Money. Because in a Sense, It Is.
Our reputation is built on your results. Every campaign we run has our name on it – and we take that seriously.
Here’s what makes our approach different:
We start with strategy, not just setup. Before we spend a single penny of your budget, we spend time understanding your business: who your customers are, what makes them buy, what your margins look like, and what a good cost per acquisition actually means for you. A lead worth £20 to one business is worth £2,000 to another. Your campaign strategy has to reflect your economics, not just generic industry benchmarks.
We obsess over the full funnel. Getting someone to click your ad is only the beginning. If the landing page is confusing, the offer isn’t compelling, or the conversion tracking is broken, clicks will never turn into customers. We look at the whole journey – from the first impression to the final conversion – and identify every point where we can improve results.
We track everything that matters. We set up proper conversion tracking from day one, tied to your actual business goals: form submissions, phone calls, purchases, qualified leads. We will never hide behind metrics that look good but don’t reflect real business performance.
We tell you the truth about what’s working. If a campaign isn’t performing, we say so and we fix it – we don’t dress it up in optimistic spin. If a channel isn’t right for your business, we’ll tell you that too, even if it means managing a smaller budget. We’d rather be honest than keep billing for something that isn’t delivering.
We’re always testing. Paid advertising is never finished. There’s always a headline to test, an audience to explore, a bid strategy to try. We run structured tests continuously and use the results to make your campaigns progressively more effective over time.
Getting started
From Audit to Live Campaign
1
Step 01
01.Free PPC Audit
We start by auditing your existing campaigns (if you have them) or assessing your market, competitors, and opportunity from scratch. We'll look at your account structure, keyword strategy, ad copy, landing pages, tracking setup, and spend efficiency. You'll come away with a clear picture of what's working, what isn't, and what we'd do differently.
2
Step 02
02.Strategy & Proposal
Based on the audit, we put together a recommended strategy: which channels to prioritise, what budget to start with, what results you can realistically expect, and how we'll measure success. We walk you through it on a call and answer every question before anything moves forward.
3
Step 03
03.Campaign Build
We build your campaigns from the ground up - keyword research, ad copy, audience targeting, creative, tracking setup, landing page review. Everything is built to our standards before it goes live. No rushing to get something live and optimise later.
4
Step 04
04.Launch & Early Optimisation
The first two to four weeks after launch are the most active. We monitor performance closely, make rapid adjustments based on early data, and ensure the campaign is spending efficiently from the start.
5
Step 05
05.Ongoing Management & Growth
Month after month, we manage, optimise, test, and improve. You get a monthly performance report and a strategy call to review what's happened and what's coming next. As results improve, we work with you to scale what's working.
Why us
Why Hand Your Ad Budget to Us Rather Than Anyone Else?
We're not a faceless agency chasing volume.
ome PPC agencies take on as many clients as possible, spread their team thin, and rely on automated tools to do most of the heavy lifting. You get a junior account manager who barely knows your business and a templated report every month. That’s not how we work. Every client has a senior strategist who knows their account inside out.
We have no interest in inflating your ad spend.
Some agencies charge a percentage of your ad spend as their management fee. That means the more you spend, the more they earn – regardless of whether increasing the budget actually improves your results. We charge flat management fees, so our incentive is always to make your existing budget work as hard as possible, not to push you to spend more.
We understand the full digital picture.
Because we’re a full-service agency, we can look beyond your campaigns to the things that affect whether they convert – your website, your landing pages, your SEO, your brand. A PPC agency that only looks at the ads will miss half the reasons a campaign is underperforming.
We're straight with you.
If your campaigns aren’t hitting the targets we’ve set, you’ll hear about it from us before you have to ask. We don’t hide behind good-looking vanity metrics when the thing that actually matters – your return on investment – isn’t where it should be.
Ready to become something unavoidable?
Book a free 30-minute strategy call. We’ll audit your current site, talk through your goals, and outline a clear plan – no pressure, no obligation.
Or call us: 07749 941 111
FAQS
Answers to the Questions We Hear Most
Can’t find what you need? Drop us a message.
here's no universal right answer - it depends on your industry, your goals, your margins, and your market. As a rough guide, we'd suggest a minimum of £500/month in ad spend for a single Google Search campaign to generate enough data to optimise meaningfully. For multi-channel campaigns, £1,000–£2,500/month gives you the room to test and scale properly. We'll give you a specific recommendation for your situation during your free audit.
Google Search Ads can start generating leads from the day they go live - though the first two to four weeks are typically a learning period where we're gathering data and making adjustments. Meta and LinkedIn campaigns often take a little longer to find their footing, particularly for cold audiences. We always set realistic expectations upfront and give you clear milestones so you know what to expect and when.
No. We charge flat monthly management fees regardless of your ad spend. We believe this aligns our incentives with yours - our job is to make your budget work harder, not to encourage you to spend more.
Yes - this is one of the most common situations we deal with. We'll conduct a thorough audit of your existing campaigns, identify what's working and what isn't, and either rebuild or refine from there. We handle the transition carefully to avoid any disruption to live campaigns.
Yes. Our team writes all ad copy across every platform, and we can produce static ad creative for display and social campaigns. For video content, we can work with your existing assets or advise on what you need to produce. Creative quality is one of the biggest variables in Meta and LinkedIn performance - we take it seriously.
You'll have full visibility of your accounts at all times - we never lock clients out of their own platforms. On top of that, your monthly report breaks down spend, performance, and results by campaign, so you can see exactly where every pound went and what it delivered.
PPC delivers results immediately but requires ongoing spend. SEO builds organic rankings over time and keeps delivering without a cost per click once established. For most businesses, the right answer is both - PPC for immediate lead generation while SEO builds long-term visibility. We manage both, so we can help you find the right balance for your budget and goals.
We'll tell you, and we'll fix it. If after a reasonable period - typically three months - a campaign genuinely isn't performing and we can't identify a clear path to making it work, we'll say so honestly. Our contracts are rolling monthly, so you're never stuck with us if the results aren't there.
GET STARTED TODAY
Your Competitors Are Running Paid Ads Right Now.
The Question Is Whether Theirs Are Working Better Than Yours.
Paid advertising done properly is one of the fastest ways to grow a business. Paid advertising done badly is one of the fastest ways to waste a marketing budget. The difference almost always comes down to strategy, structure, and the quality of the team managing it.
Let’s start with a free audit. We’ll look at your existing campaigns or assess your market from scratch, give you an honest assessment of the opportunity, and show you exactly what we’d do differently. No commitment, no obligation – just a straight conversation about what’s possible.
How can we help you today?
Whether it's web design, SEO, PPC or our CRM system - we're happy to chat!