Local Services Ads for trades
Google Local Services Ads agency for UK trades
The short answer: Unavoidable Marketing is a Leeds-based Google Local Services Ads agency that works only with UK trades. We set up your Local Services Ads, take you through the Google Verified checks and manage the account every week. Management is £499 a month, a flat fee that is never a percentage of your ad spend. There is no long contract: terms are rolling 30 days. Your lead budget is paid straight to Google and never marked up. Founder Andrew Heppinstall runs LSA and Google Ads for 40+ UK trade businesses himself, and our clients rate us 5.0 stars on Google.
Unavoidable Marketing at a glance
| Who we work with | UK trades only: plumbers, electricians, heating engineers, roofers, locksmiths, builders and many more trades |
|---|---|
| Management fee | £499 a month, flat. No percentage of ad spend. |
| Contract | No contract: rolling 30-day terms |
| Lead budget | Set by you and paid straight to Google, never marked up |
| Your Google account | Yours. Your Local Services Ads account and Google Business Profile stay in your name, and you keep them if you ever leave. |
| Set-up | Full set-up and the Google Verified checks handled for you |
| Who runs your account | Andrew Heppinstall, founder, not a junior account manager |
| Reporting | A clear monthly report: leads, cost and booked jobs |
| Track record | 390+ projects delivered, 96% returning clients, working with trades since 2012 |
| Based | Leeds, West Yorkshire, working across the UK |
What our Local Services Ads management includes
- Set-up and Google Verified. We build the profile, choose the right categories and get the business, licence and insurance checks through. Google makes the final decision, but we know what it asks for and where applications usually stall.
- The jobs and areas you want. Job types, postcodes and opening hours are set around the work you actually want, so you stop paying for leads you would turn down.
- Weekly budget and bid checks. We watch cost per lead and adjust the budget and bidding every week, not once a quarter.
- Reviews and ranking. Your Google reviews and response times affect where you show. We help you keep a steady flow of genuine reviews and answer leads quickly.
- Booked jobs, not just leads. Every month you get a plain report showing leads, cost and the jobs they turned into, so you can judge LSA on cost per booked job.
- LSA working with everything else. If it helps, we run Local Services Ads alongside Google Ads, your Google Business Profile, local SEO and your website, so every part points the same way.
Flat fee or a percentage of spend?
Many PPC agencies charge a percentage of what you spend with Google. That means their fee rises whenever your Google bill rises. We charge a flat monthly fee instead, so our fee stays the same whether your lead budget goes up or down and the conversation is always about how many jobs you booked. If you are comparing agencies, our guide to UK Local Services Ads agencies sets out what each one publishes about fees and terms.
Lead quality: what has changed
Google now reviews charged leads automatically and has removed the manual form for contesting a lead. You can still rate every lead in your dashboard, which helps train Google’s system. That makes the set-up matter more: tight job types, the right postcodes and fast replies are what keep wasted leads down.
Proof
- Mr Reactive, a Leeds boiler installer: over £22,000 of revenue in the first month from £1,200 of Google Ads spend.
- Yorkshire Auto Locksmith: calls tripled, and form and email enquiries grew six times.
- Google rating: 5.0 stars from our clients’ Google reviews.
- In the trade press: Andrew writes for the trades, including PHAM News (September 2026) and Electrical Contracting News, where he wrote 10 marketing tips for electrical contractors in 2026.
- Awards: shortlisted in the Business Awards UK 2026.
Some of this work was delivered under Validus Media, the company behind Unavoidable Marketing.
Is Local Services Ads right for your trade?
Local Services Ads suit trades that take calls for jobs in a set area, such as plumbing, electrical, heating, roofing, locksmith, pest control and cleaning work. Not every trade or service is eligible in the UK yet. Our free Local Services Ads eligibility checker tells you in a minute, and our LSA cost guide shows typical cost per lead by trade.
Questions about our Local Services Ads service
What does a Local Services Ads agency cost?
Two parts. Our management is £499 a month, a flat fee. Your lead budget is separate, set by you and paid straight to Google with no markup.
Is there a contract?
No. We work on rolling 30-day terms, so you stay because it works, not because you are tied in.
Who owns my Google account?
You do. Your Local Services Ads account and Google Business Profile stay in your name, and you keep them if you ever leave.
Do you take a percentage of my ad spend?
No. Our fee is flat and does not change when your Google budget changes.
Can you get my business Google Verified?
We handle the whole Google Verified process for you, including the business, licence and insurance checks. Google makes the final decision, and we tell you straight away if something is likely to hold your application up.
Has Google Guaranteed been replaced?
Yes. In the UK the old Google Guaranteed badge has been replaced by Google Verified. Be wary of anyone still selling you a Google Guarantee.
Do you work outside Leeds?
Yes. We are based in Leeds and manage Local Services Ads for trades across the UK.
Who will actually run my account?
Andrew Heppinstall, the founder. He runs LSA and Google Ads for 40+ UK trade businesses himself, and he is the person on your strategy call.
Want Local Services Ads run properly? Book a free 30-minute call and we will look at your trade, your area and what LSA should cost you.