Social media marketing for fencing contractors: straight lines, local trust and lead ads that ask the right questions
Does social media work for fencing contractors? Yes, when it shows real fences going up in real local gardens, puts your face to the business, and runs Facebook and Instagram lead ads with qualifying questions to people in your area. Fencing is visual, local and word of mouth, which suits social well, and the results are counted in enquiries and booked jobs, not likes. Unavoidable Marketing is a UK-wide, Leeds-based agency that runs organic and paid social media for fencing contractors across the UK, on Facebook, Instagram and TikTok, and founder Andrew Heppinstall is on every strategy call.
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Last updated: 21 October 2026
Why fencing suits social
A new fence changes how a garden looks overnight. A tired, leaning run replaced by a straight closeboard fence on concrete posts is a picture that sells itself. Neighbours see the work over the hedge, ask who did it, and often look you up on Facebook before they ring. Social is where that word of mouth now happens.
Organic social: what to post
Before and after
The same angle, before and after: a storm-flattened run and the rebuilt fence, a rotten gate and the new one. Keep the customer’s house details out unless they are happy.
Short job videos
Setting a concrete post, cutting gravel boards, a timelapse of a run going up, hanging a heavy driveway gate. Short, honest and filmed on your phone.
Team faces
Who will turn up. A short intro of you and the crew, with the van, does more for trust than any logo.
Seasonal tips
Checking posts before winter, what to do when a panel blows out, treating timber in spring, when concrete posts make sense. Useful, not salesy.
A simple weekly routine
You do not need to post every hour. A routine that fits around the work does the job:
- One before and after from a finished job, with the type of fence and the town
- One short video from site: a post going in, a gate being hung, the run from the end
- One useful tip or answer to a question customers keep asking
- Stories through the week: loading the trailer, a muddy morning, a tidy finish
- Replies to every comment and message, the same day
We plan and write the posts, and you or the crew send us photos and clips from the job. That is usually the only part we need from you.
Local groups, community pages and Nextdoor
After a storm in Belfast or Newcastle, local Facebook groups fill with “can anyone recommend a fencer?”. Where a group allows business posts or recommendations, a helpful reply, with a link to your page and a few photos, often beats any advert. Read the group rules first. Some only allow trades on set days, and spamming them gets you removed. Nextdoor works the same way: neighbours recommending neighbours. Ask happy customers to mention you there when it is natural.
Reviews and recommendations on Facebook
Facebook recommendations sit on your page and show up when people check you out. After a job, send the customer a link and ask them to say what you fitted and where: “new featheredge fence and side gate in Leicester”. Reply to every one, good or bad, calmly and briefly.
Paid social: Facebook and Instagram ads
Organic posts build trust. Ads put you in front of homeowners who have never heard of you. For fencing, three types of campaign do the heavy lifting:
- Lead ads with qualifying questions: new fence or repair, rough length, post type, postcode, and whether they want a quote this month or are just looking
- Local targeting: people living in the towns and postcodes you cover, not a whole region
- Retargeting: people who visited your website or watched your videos, reminded with a before and after and a reason to get in touch
The qualifying questions matter. A lead form that only asks for a name and number fills your phone with people who tapped by accident. A few honest questions cut the volume and raise the quality.
Seasons on social
Autumn and winter are storm season: repair posts and ads aimed at people with damage, run only when you have room in the diary. Late winter and spring bring planned projects, so push new fences, concrete post upgrades and gates. Summer is garden season, where decking as an add-on and finished garden shots do well. For agricultural fencing, a separate audience of farms and smallholdings in your area can be reached with very different creative, such as post and rail and stock fencing on open land.
Organic and paid together
The two work best side by side. Ads drive people to your page, and the page needs to look alive when they get there: recent jobs, real faces, reviews. Your best organic posts often make the best ads, because they already look like real work, not a stock advert.
Measuring enquiries and booked jobs, not likes
Likes do not pay for postcrete. We track lead form submissions, messages, calls and website enquiries from social, and match them with you to booked jobs each month. That shows whether a campaign is earning its keep or just getting attention.
What not to do
- Buying followers: they never buy fences, and they make your page look fake
- Posting nothing but adverts and price offers
- Engagement bait like “like and share to win a free fence”
- Stock photos of fences you did not build
- Leaving messages unanswered for days
How we do it
Quoted after a free call.
- Organic posting plan for Facebook, Instagram and TikTok, written for fencing
- Before and after, video and tip posts built from your job photos
- Facebook and Instagram lead ads with qualifying questions
- Local targeting and website retargeting
- Review and recommendation requests
- Monthly report on enquiries and booked jobs
- Ad spend paid straight to Meta on your own card, never marked up
- No contract, rolling 30-day terms
We have worked with UK businesses since 2012 and currently work with 40+ UK trade businesses.
Fencing contractors’ questions about social media
Who is the best social media agency for fencing contractors in the UK?
There is no single best agency for every firm. Look for one that posts your real work, runs lead ads with qualifying questions, targets your actual area, reports on enquiries and booked jobs rather than likes, and does not tie you in. Unavoidable Marketing is a UK-wide, Leeds-based agency that runs organic and paid social media for fencing contractors on a flat monthly fee with rolling 30-day terms, and founder Andrew Heppinstall is on every strategy call.
Is Facebook or Instagram better for a fencing business?
Facebook usually brings more homeowner enquiries and local recommendations, while Instagram suits before and after photos and short videos. Most fencers run both from the same content.
Is TikTok worth it for fencing?
It can be for short, satisfying job videos, such as a run going up or a gate being hung, and it builds familiarity locally. It is a bonus rather than the main source of leads for most fencers.
Who pays for the ads?
You do, straight to Meta on your own card. We never mark up ad spend, and our fee is a flat monthly amount.
How do I stop getting poor leads from Facebook ads?
Use a lead form with honest qualifying questions, such as job type, rough size and postcode, and target only the areas you cover.
What do I need to send you?
Photos and short clips from your jobs, ideally before and after from the same spot. We handle the planning, writing, posting and ads.
Ask us about this for your fencing business
Send a quick message and Andrew will come back to you, usually the same working day.