SEO for roofers
SEO for roofers that brings in roofing jobs, not just clicks
When a roof starts leaking, nobody flicks through a directory. They search Google, look at the map and call one of the first three roofers they see. We help roofing firms become one of those three.
Get your free Google checkCall 07749 941111
Why roofers lose work to firms that are no better at roofing
Roofing customers decide fast. Someone with water coming through the ceiling will ring whoever looks most trustworthy on Google: plenty of good reviews, real photos of finished roofs, a website that loads on their phone and a clear phone number. The roofer with the best workmanship does not always win the job. The one who looks best on Google usually does.
What we found when we studied Leeds trades on Google
We looked at 320 Google Maps listings for eight trades, roofers included, within 10 km of Leeds city centre. The gaps were big, and they are easy wins for any roofer who fixes them first.
have fewer than 10 Google reviews
show no website on their listing
appear unclaimed by their owner
Source: The Leeds Trades Google Gap 2026, Unavoidable Marketing, data retrieved 27 September 2026.
What we do for roofing firms
Google Business Profile
The right categories, every roofing service listed, job photos added regularly and your areas set properly, so you show up in the map results for searches like “roofer near me”.
A page for every roofing job
Flat roofs, slate and tile repairs, chimney work, guttering, fascias and soffits, emergency repairs. One page per service gives Google a reason to show you for each search, instead of one page trying to cover everything.
Pages for the towns you cover
Honest, useful pages for the areas you actually work in, with your real jobs and photos from those places. No copy and paste pages with the town name swapped.
A website that works on a phone
Most roofing searches happen on a phone, often in a hurry. Your site needs to load fast and put your number and a quote form at the top.
Google Verified and Local Services Ads
Appear above the normal results with the Google Verified badge and only pay when a customer contacts you. We handle the checks and manage the ads.
A clear monthly report
Calls, enquiries and where you rank, in plain English. You will always know what you are paying for and what it is bringing in.
Five mistakes we see on roofers’ Google profiles
1. No photos of real jobs. Before and after shots of finished roofs are your best sales tool, and they help your listing.
2. One "services" page for everything. Google cannot tell what you are best at, so you get shown for less.
3. Service areas missing or wrong. If your profile does not say where you work, you will not appear there.
4. A slow website, or none at all. A third of the Leeds trade listings we studied showed no website for customers to click through to.
5. Reviews that stopped years ago. Customers notice when the last review is old. Asking each happy customer for a review as you finish the job keeps them coming.
How it works
1. Free check
We look at your Google profile, your website and the roofers you compete with, and send you the three things we would fix first.
2. A simple plan
If you want our help, you get a clear plan and price. No long tie-in and no jargon.
3. Steady work every month
We do the work and report back each month on calls, enquiries and rankings.
Questions roofers ask us
How long does SEO take for a roofer?
It depends on your area and how much competition there is. Fixing your Google Business Profile can make a difference within weeks. Ranking new service pages usually takes a few months. We will tell you honestly what to expect after the free check, and you get a plain English report every month.
Do I need a new website?
Not always. If your site is quick on a phone, shows your number clearly and has a page for each roofing service, we can work with it. If it is slow, out of date or missing, we build roofing websites as well.
Can you help us get the Google Verified badge?
Yes. Roofing is one of the trades Google offers Local Services Ads for in the UK, and those ads carry the Google Verified badge. We handle the checks and set-up, and manage the ads so you only pay when a customer gets in touch.
Do you only work with roofers in Leeds?
We are based in Leeds and work with trades across the UK. Your service pages and Google profile are built around the towns you actually cover.
What does it cost?
We quote after the free check, once we know what needs doing. There is no long tie-in and no jargon.