UK CRM Buyer’s Guide, 2026
Unavoidable CRM
VS
Powered Now

Which is right for UK trades in 2026?

An honest head-to-head from an agency that has set up both across 40+ UK trade businesses.

AH
Andrew Heppinstall · Founder, Unavoidable Marketing
We manage marketing for 40+ UK trade businesses and set up both Powered Now and Unavoidable CRM across our client base. Where Powered Now wins for your use case, we say so.
Pick Unavoidable CRM if

You are a UK solo trade or team of 2-10 who loses money every month to missed calls, wants deposit direct debit and Google review automation on day one, and prefers a flat monthly fee over per-user pricing that scales unpredictably.

Pick Powered Now if

UK solo trades who prioritise HMRC compliance and mobile invoicing over automated lead capture.

Feature by feature

The side-by-side

Feature
Unavoidable
Powered
AI receptionist (built in)
✓
×
Missed-call SMS auto-response (90 sec)
✓
×
GoCardless deposit direct debit (native)
✓
×
Post-install Google review automation
✓
×
Flat monthly fee (unlimited users)
✓
×
UK-hosted / GDPR native
✓
✓
Rolling monthly contract
✓
✓
Job scheduling + engineer app
✓
✓
Quoting + invoicing
✓
✓
Xero / QuickBooks integration
✓
✓
UK phone + email support
✓
✓
Starting price
£199/mo All-in, unlimited users
From £15/user/moPer-user, before add-ons

Where Unavoidable CRM wins

  • AI receptionist built in on every tier. Books surveys straight into your calendar.
  • Missed-call SMS in 90 seconds. 62% of homeowners convert if they get that text within 4 hours.
  • Native GoCardless direct debit for deposits. No chasing, no card fees.
  • Flat £199/mo, unlimited users. No per-user creep, no surprise SMS credits.
  • UK-hosted, GDPR from day one. UK phone support 9am to 5pm.

Where Powered Now wins

Genuinely UK-native, HMRC-compliant invoicing built in, MTD (Making Tax Digital) ready, Companies House VAT integration, mobile-first design.

If that describes your business, Powered Now is a strong pick.

The trade-off

Where Powered Now falls short for most UK solo trades

No AI receptionist. No missed-call SMS. No deposit direct debit via GoCardless. CRM side is thinner than the invoicing side. Web app UX shows its age.

The biggest gap: Powered Now does not include an AI receptionist or automated missed-call SMS out of the box. The average UK solo kitchen fitter loses £129,000/year to unanswered calls. Bathroom fitters lose £75,000. Heating engineers £105,000.

The real cost

Head-to-head pricing

Solo trader
Unavoidable
£199/mo
Everything included

Powered Now
£250-£350/mo
Base + AI + SMS + reviews + direct debit
Team of 3
Unavoidable
£199/mo
Same flat fee

Powered Now
£350-£500/mo
Per-user + add-ons
Team of 6
Unavoidable
£199/mo
Still flat

Powered Now
£500-£900/mo
Per-user scaling

Migration: how hard is it to switch?

If you are already using Powered Now, moving to Unavoidable CRM takes roughly 5-7 working days. Data export from Powered Now is straightforward (CSV export of contacts, jobs, invoices). Import into Unavoidable CRM is guided by its onboarding team. No downtime: both systems run in parallel for the first two weeks so nothing slips. Unavoidable CRM is a separate product built and run by Unavoidable Studio Ltd.

Give your team a fortnight to unlearn Powered Now’s specific workflow language. The tools do similar things but the terminology differs.

Bottom line

The verdict

Pick Powered Now if uk solo trades who prioritise hmrc compliance and mobile invoicing over automated lead capture. Pick Unavoidable CRM if you are a UK solo trade or team of 2-10, want AI-answered calls and automated missed-call recovery on day one, prefer flat monthly pricing, and value UK-native support.

Free honest audit

Want a second opinion?

Tell us your team size, what you are using, what you are paying. We will come back within 24 hours with an honest steer, even if the honest steer is “stay with Powered Now.”

    Answered personally by Andrew. Usually within a few hours. All fields required.

    Ready when you are

    Let's make you unavoidable.

    Book a free strategy call: no pressure, just a clear plan for getting found, called and booked.

    Businesses we’ve helped grow

    Fusion Trampoline ParkAshton Service CentreRichmond Fitness ClubNatural BalanceProdog RawBeesafe SuppliesFulwood London
    See our case studies →

    Ready to get to the top of Google for your trade?

    We set up, verify and manage your Local Service Ads: you only pay per genuine lead. Book a free eligibility check and we’ll show you what’s possible in your area.

    Book your free eligibility check →

    Not sure what Local Service Ads could return?

    Estimate your leads, jobs and revenue in seconds with our free calculator.

    Try the free LSA ROI calculator →
    Call now Get a free quote