One Login Instead of Seven Apps: Designing the Website for Unavoidable CRM
- Client: Unavoidable CRM (Unavoidable Studio Ltd, our sister company)
- Website: unavoidablecrm.com
- Industry: SaaS · Business Management Software
- Services Delivered: Website Design & Development · Messaging & Copy · Interactive Product Demos · SEO
- The numbers: £1.5m revenue tracked · 4,624 bookings synced · 99.9% uptime · 25 industry setups
Unavoidable CRM: One Platform for Businesses That Serve Customers
Unavoidable CRM is a UK-built business platform that brings leads, messages, bookings, jobs, quotes, invoices and follow-ups into one login. It’s made for people who serve customers for a living: tradespeople, clinics, cleaners, tour operators, venues and agencies.
It’s built and run by Unavoidable Studio Ltd, our sister company, so this is one of the few projects in our portfolio where we know the product inside out. That made the brief harder, not easier. The platform does a lot: 25 ready-made industry setups, an AI receptionist, automations, quotes and invoicing, payments and white-label for agencies. The website had to make all of that feel simple.
The people visiting don’t want a CRM. They want to stop losing jobs to missed calls, stop chasing invoices and stop paying for seven different subscriptions. The site needed to speak to those problems first and the software second.
📈 £1.5m Revenue tracked for customers
📅 4,624 Bookings synced through the platform
âš¡ 99.9% Uptime over the last 90 days
🧩 25 Ready-made industry setups
A Powerful Product Needed a Website That Made It Feel Simple
Most CRM websites make the same mistake. They lead with dashboards, feature grids and jargon, and they lose the plumber, the practice manager or the tour operator in the first ten seconds.
Problem one: too much to say.
Unavoidable CRM covers lead capture, messaging, scheduling, job management, quotes, invoices, payments, reviews and reporting. List all of that on a homepage and it reads like every other bloated platform. Leave it out and buyers assume it can’t do what they need.
Problem two: up against the giants.
Almost every visitor is comparing it with HubSpot, HighLevel, Salesforce or Jobber, brands with marketing budgets many times bigger. The site had to earn trust quickly and give clear reasons to switch: honest pricing, UK hosting, no markup on texts and calls, and a real person to help with setup.
Problem three: show it, don’t describe it.
The strongest selling point, a missed call turning into a booked job without the owner lifting a finger, is hard to explain in a sentence. The site needed to show it happening.
The brief was clear. Make a feature-rich platform feel simple, make the value obvious in seconds, and get visitors into a free trial or the demo.
Starting With the Problem, Not the Product
The design started with one question: what is a business owner actually paying for right now?
The answer became the hero. “Stop running your business from seven different apps” sits beside a checklist of the tools most small businesses juggle: a CRM or spreadsheet, booking software, texting and WhatsApp, email marketing, forms, quotes and invoices, e-signatures. It adds up to seven logins, and right underneath it all gets replaced by one, from £29 a month. The case for switching makes itself before anyone scrolls.
From there, every section answers the next question in the buyer’s head. A tabbed walkthrough, from the first enquiry to the money in the bank, splits the platform into five plain-English stages: win work, talk to customers, run the jobs, get paid and grow. An industry picker shows a plumber, a clinic or a tour operator exactly how the system would be set up for them. Ready-made automation recipes show the chasing it does for you. And a short animation shows a missed call becoming a booking in 16 seconds.
The visual identity is confident and uncluttered: bold, tight headlines, a deep purple and lime palette, and plenty of white space, so a product with this many features never feels crowded.
What was designed and built:
- Full website design and build from the ground up
- “What are you paying for right now?” tool checklist in the hero
- Tabbed product walkthrough across five business stages
- Industry picker with 25 ready-made setups, from trades to agencies
- Automation recipe cards that link straight into a free trial
- Animated missed-call-to-booking demo
- Live trust stats: revenue tracked, bookings synced and uptime
- Transparent three-tier pricing with a plain-English usage-cost explainer
- Comparison pages against HighLevel, HubSpot and Salesforce
- Industry landing pages, a missed-call cost calculator and a blog
- Trust centre, security, status and changelog pages
- Self-guided demo and free trial sign-up flow
- Mobile-first, fast-loading build throughout
- SEO-optimised page structure throughout
Honest Pricing, Front and Centre
Software buyers have learned to distrust pricing pages. “Contact sales” buttons, hidden per-user fees and usage markups are everywhere, so we made Unavoidable CRM’s pricing the opposite: three plans on one screen, every feature on every plan, and a plain-English note on exactly what else you’ll pay.
Solo is £29 a month, Team is £149 and Agency is £399. The only choice is how many people and contacts you need. Texts, calls and AI receptionist minutes go through the customer’s own Twilio and Retell accounts at the provider’s price, and the site says so clearly, with typical costs, before anyone signs up. A 14-day free trial with no card required removes the last reason to wait.
Trust is built into the rest of the site the same way. The stats bar shows real platform numbers: £1.5m of revenue tracked for customers, 4,624 bookings synced and 99.9% uptime over 90 days. UK hosting and GDPR are stated up front. And real customers say it in their own words, including Nick from Gis A Rave: “I run tours for a living, not databases.”
Built to turn visitors into trials:
- Two clear calls to action throughout: start a free trial or walk round the demo
- “See plans” built into the hero, so pricing is never more than a click away
- Usage costs explained before sign-up, so there are no surprises later
- Industry pages that speak each audience’s language
- Comparison pages that answer “why not HubSpot?” before it’s asked
- A free 15-minute setup call offered on every plan
- UK hosting, security and status pages a click away for cautious buyers
- A closing “One login by Friday” section that makes switching feel easy
The Result: A Feature-Rich Platform That Reads Simply
Unavoidable CRM now has a website that does what the product does: it takes something that used to need seven tools and turns it into one easy decision.
Before the build, Unavoidable CRM faced:
- A powerful product with too many features to explain quickly
- Competition from household-name CRMs with far bigger budgets
- A core benefit, never missing a lead, that was hard to put into words
Now, unavoidablecrm.com has:
- A hero that makes the cost of juggling seven apps obvious in seconds
- A clear journey from first enquiry to payment, in plain English
- 25 industry setups that let every visitor see themselves in the product
- Transparent pricing that answers “what else will I pay?” up front
- Live proof on the page: £1.5m revenue tracked, 4,624 bookings synced, 99.9% uptime
- A site built to grow, with industry pages, comparisons, a calculator and a blog
It’s also proof that we use our own work. The same thinking behind this site goes into every website we build for clients: start with the customer’s problem, show the solution working, and make the next step easy.
 Sound familiar?
Got a Clever Product That’s Hard to Explain?
Unavoidable CRM is the clearest example in our portfolio of a website that has to sell something complex to people who are short on time.
The design doesn’t try to show everything at once. It shows the problem, then the fix, then the proof, then the price. That’s what turns a busy business owner into a free trial.
If you’ve built a software product, an app or a service that does a lot, and your website isn’t making it click for visitors, we’d love to help.
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